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ADVANCE CM Module Session 2 SM 1

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Hamill Associates Ltd
Hamill Associates Ltd

The main presentation for Session 2 on Social Media

1 of 123
Developing Leader for Change & Innovation in Tourism 28 th June 2010
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Impact of the Social Media Revolution
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Tourism 2.0 Web 2.0 Applications Open source Online Applications/ Web Services Social Network Sites Social Content – Social Bookmarking Blogs or Weblogs Wikis Podcasts/ Vodcasts Virtual Realities Mash Ups RSS Feeds Mobile Web; Internet Telephony Twitter Characteristics Communities and Networks Openness Sharing Peering Hosted Services – online applications; the Internet as the platform Interactivity Social Element Mass Collaboration Empowerment Global Impact – Wikitourism Mindset Business Intelligence Customer Insight and Understanding Customer Interaction Enhanced Customer Experience – Rich Internet Applications Reputation Management Sales and Marketing Product Development and R&D e.g. engage and co-create IT/Software/Applications Operations, Internal Processes and HRM
 
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In a Web 2.0 Era, the Brand Becomes the Customer Experience of the Brand A quick ‘personal experience’ Dubai Hotel
 
 
 
 
 
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United Breaks Guitars
9 Million Views
26,817 Comments
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Buy Our Stuff
Customer Engagement
Threadless on Facebook
141,332 'likers'
1.5 Million Twitter Followers
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14.6 million views
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Number 10 Built Using Wordpress
Embeds Content from SM Channels
Embeds Youtube
Embeds Twitter
Links to Facebook
Energise 2.0 Built on Wordpress
Social Bookmarking
CMS and Stats
CMS and Stats
CMS and Stats
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Brand Engagement
Customer Interaction/Intimacy
1,300 Plus Involved
The Winner
Interaction
Performance Insights
Performance Insights
Performance Insights
Performance Insights
Extend to Twitter
The New Gandolfi Blog
The New Gandolfi Blog
The New Gandolfi Blog
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Web Site
Blog
Blog
Youtube
Twitter
Twitter
Flickr
Flickr
Flickr
Facebook
Facebook
Tripadvisor
Tripadvisor
Tripadvisor
Tripadvisor
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Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare ( www.slideshare.com )
 
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Performance Measures - The ‘4Is’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Monitor the Conversations ,[object Object],[object Object],[object Object]
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Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SM Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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SM Development Cycle
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Five Key Areas ,[object Object],[object Object],[object Object],[object Object],[object Object]
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www.mashable.com
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Editor's Notes

  1. ICT Strategy Development and the Balanced Scorecard
  2. ICT Strategy Development and the Balanced Scorecard
  3. ICT Strategy Development and the Balanced Scorecard
  4. ICT Strategy Development and the Balanced Scorecard
  5. ICT Strategy Development and the Balanced Scorecard
  6. ICT Strategy Development and the Balanced Scorecard