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The	
  9	
  Immutable	
  Laws	
  of	
  	
  
Social	
  Media	
  Marke9ng	
  	
  
Presented	
  by	
  James	
  Gilbert,	
  ...
Just	
  who	
  do	
  you	
  think	
  I	
  am?	
  
•  30	
  +	
  year	
  history	
  in	
  DM	
  (old	
  school	
  >	
  new	...
"There is only one valid definition of business
purpose – to create a customer.
Companies are not in business to make
thin...
Formula	
  =	
  
Engagement!	
  
In	
  The	
  Beginning…	
  
•  #9Immutable	
  Laws	
  
•  The	
  9	
  Immutable	
  Laws	
  of	
  Social	
  
Media	
  Marke...
#9immutablelaws	
  
1.  The	
  deeper	
  the	
  level	
  of	
  engagement,	
  the	
  deeper	
  the	
  trust/bond	
  with	
...
The	
  #10thImmutableLaw	
  
	
  
“#REALa=onships”	
  
	
  
	
  
Its	
  9me	
  to	
  get	
  REAL	
  again!	
  	
  	
  
– Engagement	
  more	
  difficult	
  
– Have	
  to	
  work	
  harder	
  to	
  “get	
  ‘er	
  done”	
  
– Everybody	
  is	
  ...
The	
  Law	
  of	
  REALa9onships!	
  	
  
	
  •  The	
  goals	
  of	
  every	
  social	
  media	
  marketer	
  
STILL	
  ...
The	
  Law	
  of	
  REALa9onships!	
  	
  
	
  The	
  8	
  stages	
  of	
  REALity	
  	
  	
  
①  Brand	
  impression	
  (...
The	
  Law	
  of	
  REALa9onships!	
  	
  
	
  The	
  8	
  stages	
  of	
  REALity	
  
	
  	
  
• How	
  do	
  you	
  find	...
The	
  Law	
  of	
  Engagement!	
  	
  
	
  The	
  8	
  stages	
  of	
  engagement	
  
	
  	
  
•  Brand	
  advocates	
  a...
The	
  Law	
  of	
  
REALa9onships	
  	
  
	
  
The	
  Law	
  of	
  
REALa9onships!	
  	
  
	
  THEN:	
  
The	
  nameless	
  faceless	
  corporate	
  
en9ty	
  
	
  
NOW:...
Don’t	
  be	
  an	
  info	
  
	
  	
  	
  	
  pusher!	
  
•  Its	
  9me	
  to	
  throw	
  out	
  what	
  you	
  have	
  
learned	
  about	
  social	
  media	
  and:	
  
– Lose	
  t...
Every	
  =me	
  you	
  
use	
  an	
  app	
  to	
  
post	
  rather	
  than	
  
go	
  to	
  the	
  actual	
  
site….	
  	
  ...
Every	
  9me	
  you	
  
use	
  an	
  app	
  to	
  
post	
  rather	
  than	
  
go	
  to	
  the	
  actual	
  
site….	
  	
  ...
The	
  New	
  Immutable	
  Law	
  
Social	
  
Media	
  
SUCCESS	
  	
  
in	
  Only	
  	
  
8	
  HOURS	
  	
  
a	
  Day!	
 ...
Too	
  many	
  
people	
  are	
  
pos9ng	
  
without	
  
engaging	
  
	
  
Stop	
  
prac=cing	
  
An9-­‐Social	
  
Media	
...
So	
  HOW	
  to	
  get	
  REAL?	
  
•  The	
  Give	
  to	
  get!	
  
•  Contests	
  
•  Freebies	
  
•  Giveaways	
  
•  B...
Advocates	
  are	
  everywhere	
  
•  RT’ers	
  
•  Sharers	
  
•  Likers	
  
•  Commenters	
  
Advocates	
  are	
  everywhere	
  
Get	
  ‘em	
  
Involved!	
  
Advocates	
  are	
  everywhere	
  
Get	
  ‘em	
  
Involved!	
  
Excep=onal	
  vaca=ons	
  
	
  
Happiness	
  rules…	
  
Here	
  are	
  your	
  brand	
  
advocates….	
  
Contest	
  examples	
  
•  Plate	
  your	
  
favorite	
  
meals	
  
Build	
  involvement	
  and	
  trust	
  
Contest	
  examples	
  
•  Halloween	
  costume	
  
contest	
  
Contest	
  examples	
  
•  Mo=va=on	
  
poster	
  
contests	
  
Contest	
  examples	
  
•  Fresh	
  Diet-­‐ize	
  a	
  Beatles	
  Lyric	
  (in	
  honor	
  of	
  John	
  
Lennon)	
  
– Im...
Contest	
  examples	
  
•  Video	
  
contests	
  
•  This	
  
contest	
  
coined	
  the	
  
phrase,	
  
“the	
  fresh	
  
...
Contests	
  Recipe	
  winner	
  
Nothing	
  gets	
  REAL	
  like	
  video	
  
YouTube	
  fun	
  and	
  rela=onship	
  building	
  
Cross	
  pollinate	
  content	
  
•  Blog	
  as	
  
center	
  of	
  
universe!	
  
Forget	
  ABC’s	
  
	
  
A	
  B	
  P	
  is	
  the	
  new	
  model	
  
Always	
  
Be	
  
Promo=ng	
  
Electric	
  slide!	
  
A	
  B	
  P	
  in	
  ACTION	
  
Time	
  for	
  a	
  
video	
  break	
  
Use	
  YOUR	
  REAL	
  Voice…	
  
•  Wrap	
  
yourself	
  
around	
  an	
  
issue	
  or	
  a	
  
topic	
  
•  Make	
  it	
...
Need	
  content?	
  
• Just	
  share	
  other	
  people’s	
  
content	
  and	
  add	
  your	
  
opinion!	
  
• Make	
  the...
Become	
  a	
  frickin’	
  	
  
thought	
  leader!	
  
• Linkedin	
  publishing	
  
plaoorm	
  
• Groups	
  (social,	
  DM...
Become	
  a	
  Friggin	
  thought	
  leader!	
  
Become	
  a	
  thought	
  leader!	
  
Become	
  a	
  thought	
  leader!	
  
More	
  ideas	
  for	
  you…	
  
	
  
• B2B	
  social,	
  Blog,	
  Linkedin	
  Key!	
  
• Become	
  a	
  thought	
  leader...
More	
  content	
  examples	
  MegaMotorMadness.com	
  
	
  
Fun	
  and	
  humor	
  save	
  the	
  day….	
   Tag	
  advoca...
Some	
  Tips	
  for	
  Success…	
  
•  Use	
  #hashtags	
  
•  Tag	
  others	
  in	
  posts	
  (business’s,	
  people)	
  ...
Real	
  voice,	
  hashtags,	
  tag	
  others.	
  	
  Behind	
  the	
  scenes,	
  real	
  company	
  
The	
  days	
  of	
  “big	
  
anonymous	
  corp.”	
  are	
  over!	
  
Bio’s	
  of	
  
our	
  
employees	
  
bring	
  
customers	
  
closer	
  to	
  
the	
  
company	
  
Bringing	
  our	
  customers	
  closer	
  
Image	
  done	
  by	
  one	
  of	
  
our	
  customers	
  of	
  our	
  
CEO	
  Z...
Thank	
  you!	
  
•  Copy	
  of	
  this	
  presenta9on?	
  
– Drop	
  me	
  your	
  card	
  
– Tweet	
  to	
  me	
  at	
  ...
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The immutable law of social media #REALationships #smdaysfl 2015

The 10th and final immutable law of social media marketing: The Law of #REALationships is a presentation and lecture created by Jim Gilbert of Gilbert Direct Marketing.

Jim is the creator of "The 9 Immutable Laws of Social Media Marketing" and a frequent lecturer on social media marketing nationwide.

The Law of REALationships posits that it has become too easy for social media marketers to ease their workload by using "set it and forget it" apps, rather than get back in the trenches and build social relationships one at a time (like the good old days before social apps)

For more information about Jim Gilbert and Gilbert Direct Marketing:

Twitter: www.twitter.com/gilbertdirect
Email jim@gilbertdirectmarketing.com
Linkedin: https://www.linkedin.com/in/jimwgilbert

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The immutable law of social media #REALationships #smdaysfl 2015

  1. 1.   The  9  Immutable  Laws  of     Social  Media  Marke9ng     Presented  by  James  Gilbert,  CEO   June  28th,  2015,  561-­‐302-­‐1719   The  FINAL  Law  of  Social  Media  Marke9ng…     The  Law  of     #REALa9onships  
  2. 2. Just  who  do  you  think  I  am?   •  30  +  year  history  in  DM  (old  school  >  new  school)   •  CEO,  Gilbert  Direct  Marke9ng,  Inc.   •  President,  Florida  DMA   •  Professor  Direct  Marke9ng   •  Author  Target  Marke9ng  Group   •  Return  on  Intelligence  column   •  Guide  to  Social  Media    -­‐  Content   @gilbertdirect   #9ImmutableLaws  
  3. 3. "There is only one valid definition of business purpose – to create a customer. Companies are not in business to make things… but to make customers.”  -­‐-­‐  Peter  F.  Drucker Orienta9on    (What  these  laws  are  really  about!)  
  4. 4. Formula  =   Engagement!  
  5. 5. In  The  Beginning…   •  #9Immutable  Laws   •  The  9  Immutable  Laws  of  Social   Media  Marke9ng   •  As  long  as  2  hour  presenta9on!   – 4K  live   – 60K+  views  online   – So  many  changes  since  2009    
  6. 6. #9immutablelaws   1.  The  deeper  the  level  of  engagement,  the  deeper  the  trust/bond  with   your  company!  (radical  thought  in  2009  AND  in  2015)   2.  Brand  +  Channels  =  Engagement  (The  new  marke=ng  paradigm)  drives   Law  of  Engagement   3.  Brand  +  9me  +  channels  =  advocates.     4.  The  exponen9al  search  factor.  (Social  increases  rankings,  DUH!)   5.  The  new-­‐fangled  customer  service  factor  (deliver  or  die)   6.  The  behind  the  scenes  factor  (people  buy  from  people  not  brands)   7.  Trust  is  The  NEW  black  (REAL  voice,  freebies,  contests,  corner  store)   8.  The  online  reputa9on  factor.  (Rep  is  everything.    Social  the  Great   Neutralizer)   9.  Engagement  +  9me  +  trust  =  revenue.  (all  9  Laws  brought  together)   10.  What  next????  (always  new  there  was  another  one)  
  7. 7. The  #10thImmutableLaw     “#REALa=onships”       Its  9me  to  get  REAL  again!      
  8. 8. – Engagement  more  difficult   – Have  to  work  harder  to  “get  ‘er  done”   – Everybody  is  doing  it!   – More  message  cluUer   – Facebook  now  “pay  for  play”   – More  sites  are  relevant  (vine,  meerkat)     Why  get  REAL?    
  9. 9. The  Law  of  REALa9onships!      •  The  goals  of  every  social  media  marketer   STILL  ARE….     –  Engage!   –  Draw  them  out!   –  Get  them  involved!   –  Become  a  thought  leader!       –  Generate  Authority!   –  Tug  at  their  heartstrings   –  Tell  a  story!!!!   –  Create  drama!!!!   – But  now  we  have  to  be  even  smarter,  beeer  and   more  engaging    
  10. 10. The  Law  of  REALa9onships!      The  8  stages  of  REALity       ①  Brand  impression  (retweet,  comment,  friend  like)   ②  Like  –  casual  listener  (likes  page)   ③  Like    -­‐  engages  (likes,  comments)   ④  Super  like  –  engages  o^en   ⑤  Minor  brand  advocate  –  recommends  brand   ⑥  Super  brand  advocate  –  recommends  brand  and  sells  product!   ⑦ Dislike  –  disgruntled  like  of  advocate  –  goes  away   ⑧ Super  dislike  (engaged  dislike)  –  goes  away  and  talks  about  brand   in  a  negaAve  way       •  Goal  move  from  1  –  6   •  Goal  move  back  from  7  and  8  to  6      
  11. 11. The  Law  of  REALa9onships!      The  8  stages  of  REALity       • How  do  you  find  and  create   brand  advocates?       •  Listen,  spend  =me  on  sites.     •  See  who  retweets,  shares,  likes  etc.   •  Make  contact!       •  Yes  make  contact  and  build  rela=onships!        
  12. 12. The  Law  of  Engagement!      The  8  stages  of  engagement       •  Brand  advocates  are  everywhere.   •  Carol!   •  Donna!   •  Josh!   •  Trevor!   •  Tina   •  Angel!   •  Its  about  the  #REALa9onship  to  your  social  people   and  brands.   •  Became  my  friends!  Literally!        
  13. 13. The  Law  of   REALa9onships      
  14. 14. The  Law  of   REALa9onships!      THEN:   The  nameless  faceless  corporate   en9ty     NOW:   The  nameless  faceless  corporate   social  media  pusher  
  15. 15. Don’t  be  an  info          pusher!  
  16. 16. •  Its  9me  to  throw  out  what  you  have   learned  about  social  media  and:   – Lose  the  tools:   •  Forget  Hootsuite,  Buffer,  scheduled  posts,  and   other  tools  to  make  life  easier.       •  Get  back  down  in  the  trenches,  engage,  delight   and…   • BUILD  RELATIONSHIPS!   •  Today  in  social  rela=onships  are  dying!         The  Law  of   #REALa9onships!      
  17. 17. Every  =me  you   use  an  app  to   post  rather  than   go  to  the  actual   site….               …  a  kieen     Will  die!    
  18. 18. Every  9me  you   use  an  app  to   post  rather  than   go  to  the  actual   site….             An  angel   kieen  gets   their  wings  
  19. 19. The  New  Immutable  Law   Social   Media   SUCCESS     in  Only     8  HOURS     a  Day!   Noooo!   Oy  Vey   A  D  M!   Damn!   Oh  No!!!   YES!!!!   WTF?   Groan   FML!!  
  20. 20. Too  many   people  are   pos9ng   without   engaging     Stop   prac=cing   An9-­‐Social   Media   Marke9ng   The  Law  of  #REALa9onships!      
  21. 21. So  HOW  to  get  REAL?   •  The  Give  to  get!   •  Contests   •  Freebies   •  Giveaways   •  Behind  the  scenes   •  Video’s   •  Communicate   •  Share  other’s  content   •  Connect  and  build!      
  22. 22. Advocates  are  everywhere   •  RT’ers   •  Sharers   •  Likers   •  Commenters  
  23. 23. Advocates  are  everywhere   Get  ‘em   Involved!  
  24. 24. Advocates  are  everywhere   Get  ‘em   Involved!  
  25. 25. Excep=onal  vaca=ons     Happiness  rules…   Here  are  your  brand   advocates….  
  26. 26. Contest  examples   •  Plate  your   favorite   meals  
  27. 27. Build  involvement  and  trust  
  28. 28. Contest  examples   •  Halloween  costume   contest  
  29. 29. Contest  examples   •  Mo=va=on   poster   contests  
  30. 30. Contest  examples   •  Fresh  Diet-­‐ize  a  Beatles  Lyric  (in  honor  of  John   Lennon)   – Imagine   – Video     – Viral!   •  Fresh  Diet-­‐ized  Haiku    
  31. 31. Contest  examples   •  Video   contests   •  This   contest   coined  the   phrase,   “the  fresh   diet   delivery   fairies?  
  32. 32. Contests  Recipe  winner  
  33. 33. Nothing  gets  REAL  like  video  
  34. 34. YouTube  fun  and  rela=onship  building  
  35. 35. Cross  pollinate  content   •  Blog  as   center  of   universe!  
  36. 36. Forget  ABC’s     A  B  P  is  the  new  model   Always   Be   Promo=ng   Electric  slide!  
  37. 37. A  B  P  in  ACTION   Time  for  a   video  break  
  38. 38. Use  YOUR  REAL  Voice…   •  Wrap   yourself   around  an   issue  or  a   topic   •  Make  it   your  own   •  Provoke!  
  39. 39. Need  content?   • Just  share  other  people’s   content  and  add  your   opinion!   • Make  the  issue  your  own!   • Be  a  curator  of  content!  
  40. 40. Become  a  frickin’     thought  leader!   • Linkedin  publishing   plaoorm   • Groups  (social,  DM  Q&A)   • Tweet  (yours,  others)   • Blog,  Vlog,  Write,  Vid  
  41. 41. Become  a  Friggin  thought  leader!  
  42. 42. Become  a  thought  leader!  
  43. 43. Become  a  thought  leader!  
  44. 44. More  ideas  for  you…     • B2B  social,  Blog,  Linkedin  Key!   • Become  a  thought  leader   • Always  be  promo9ng   • Amplify  and  share.   • Create  share  worthy  content  
  45. 45. More  content  examples  MegaMotorMadness.com     Fun  and  humor  save  the  day….   Tag  advocates   to  amplify!  
  46. 46. Some  Tips  for  Success…   •  Use  #hashtags   •  Tag  others  in  posts  (business’s,  people)   •  Pictures  and  graphics  a  must   •  Video!  (that’s  a  whole  other  presenta=on)   •  Create  events  (FB,  G+)   •  Create  and  amplify  a  call  in,  webinar   •  Linkedin  Publishing  (again)  
  47. 47. Real  voice,  hashtags,  tag  others.    Behind  the  scenes,  real  company  
  48. 48. The  days  of  “big   anonymous  corp.”  are  over!  
  49. 49. Bio’s  of   our   employees   bring   customers   closer  to   the   company  
  50. 50. Bringing  our  customers  closer   Image  done  by  one  of   our  customers  of  our   CEO  Zalmi  Duchman.     He  is  officially  Zman  or   Zuperman  to  our  fans  
  51. 51. Thank  you!   •  Copy  of  this  presenta9on?   – Drop  me  your  card   – Tweet  to  me  at  @GilbertDirect   – 561-­‐302-­‐1719   – Email  jim@gilbertdirectmarke=ng.com   –   Full  preso  2  +  hours.    I  can  do  9  Laws   for  your  organiza9on  

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