On October 16th 2014, Jim Gilbert, President of Gilbert Direct Marketing, Inc and the Author of The 9 Immutable Laws of Social Media Marketing, unveiled a new presentation exclusively for Catalog University.
This presentation focuses on how to use videos to drive social media engagement and sales.
2. • 30 + year history in DM (old school > new school)
• CEO, Gilbert Direct Marketing, Inc.
• President, Florida DMA
• Professor Direct Marketing
• Author Target Marketing Group
• Return on Intelligence column
• Guide to Social Media - Content
@gilbertdirect
3. • Above all - a direct marketer
• Old school principles applied to new
channels!
• MARKETING DISRUPTOR
• HERETIC!
@gilbertdirect
4. "There is only one valid definition of business
purpose – to create a customer.
Companies are not in business to make
things… but to make customers.”
-- Peter F. Drucker
5. 9 people with bent iPhones
(some on purpose) cause 4%
one day drop in Apple stock.
6.
7.
8.
9. • The deeper the level of
engagement, the deeper the
trust/bond with your company!
• Nothing happens without engagement!
• Engaged people BUY (and share)
11. – Engagement more difficult
– Have to work harder to “get ‘er done”
– Everybody is doing it!
– More message clutter
– Facebook Algorithm make posts more relevant!
• Kills engagement dead in reality with
Edgerank.
• Forces paid advertising to reach hard won
fans!
12. • The goals of every social media marketer
STILL ARE….
– Engage!
– Draw them out!
– Get them involved!
– Become a thought leader!
– Generate Authority!
– Tug at their heartstrings
– Tell a story!!!!
– Create drama!!!!
– But now we have to be even smarter, better and
more engaging
13. THEN:
The nameless faceless corporate
entity
NOW:
The nameless faceless corporate
social media pusher
14. • Video is a format we all understand
• Short production cycle (as you will see)
• Video search just as powerful as google
search!
• Connects the company with the viewer.
• Stimulates emotions!
• Fun to watch! (funny too)
• Either subtle or overt call to action!
19. The biggest misconception about
video is it has to be difficult
Over a
million
views
from
some
creativity
and an
iPhone!
20. • Product videos
• Client testimonials
• Behind the scenes (put the face)
• Let your clients do the videos via
contests!
• Channels (add value, fun, info)
23. Blind taste test (blind tryer)
Peer to peer selling at its best (way beyond written testimonials)
24. Hammacher…
Like a mini infomercial!
Better yet, get your clients to send in video demonstrations!
25. • Other ideas for the HS folks…
–Build a behind the scenes channel
–How you find your unique products
–The people behind your product finds
–Weekly what's hot in <category> show
35. Cross pollinate video content
• Video as
center of
universe!
• Start with
YouTube
• Blog
• Facebook
• Website
• Embed!!!
• Emails!!!
• #hashtags
• Tags!!!
• Descriptions!!!
39. Thank You!
How to reach Jim
jimdirect@aol.com
561-302-1719
Website: http://gilbertdirectmarketing.com
Retail Online Integration blog:http://www.retailonlineintegration.com/channel/return-intelligence
Linkedin: http://www.linkedin.com/in/jimwgilbert/
Twitter: https://twitter.com/gilbertdirect
Editor's Notes
Above all I am a direct marketer - old school meaning traditional DM principles applied to new media and channels!
Above all I am a direct marketer - old school meaning traditional DM principles applied to new media and channels!
Why I do what I do… my motto!
How does this TRANSLATE to a social world? ONE WORD…
Why I do what I do… my motto!
How does this TRANSLATE to a social world? ONE WORD…
Engagement!
----- Meeting Notes (10/4/11 23:31) -----
How does this translate to a social world?
Engagement!
----- Meeting Notes (10/4/11 23:31) -----
How does this translate to a social world?
Engage with./.. Engaging customers/prospects in social media channels increases brand/time.
The more time a consumer spends with your brand and your products, the more likely they are to buy.