Guide to selling your home

Guide to Selling Your Home
Dear Prospective Clients,
If you're thinking about selling your home, I want to be the real estate professional to
help you.
Choosing an agent to sell your home is a big decision. There are lots of agents out
there, and it’s hard to know who you can trust with such a large responsibility.
A for me, I have the experience and know-how to put a sold sign on your property.
Most agents simply list homes and then wait for them to sell. I actively market them.
From listing to closing, I am committed to navigating the entire sale process for you,
using my expertise to sell your home smoothly, and for top market price. I will actively
target the types of buyers most likely to want your home. I will also advise you about
the home repairs and improvements that will maximize your asking price. And I will
advertise/market your home 24 hours a day, 7 days a week.
This package contains helpful information for you, including an overview of the home
selling process, answers to frequently asked questions, and my 10-step marketing
plan for getting homes sold.
When you’re ready to make an appointment, I‘ll prepare an in-depth analysis of your
home, compare it to other homes in the market, and recommend a personalized
marketing program and pricing strategy just for you.
Please feel free to contact me with any questions; I appreciate the opportunity to earn
your business. For more information visit my website at
Scottsdale-Arizona-Real-Estate.com
Sincerely,
Jim Bolger GRI CDPE
REALTOR®
Jim Bolger | Realty ONE Group
7975 N. Hayden Road, Suite A-101, Scottsdale, AZ 85258
P 480.266.8866 F 480.718.7975 E jimbolger23@gmail.com

Jim Bolger | 480.266.8866
jimbolger23@gmail.com
Prepared for:
Compliments of:
Prospective Clients
Jim Bolger GRI CDPE
REALTOR®
Realty ONE Group
7975 N Hayden Road, Suite A-101
Scottsdale, AZ 85258
From listing to Sold, before it gets old.
Scottsdale-Arizona-Real-Estate.com

selling your home
It’s All About You
The Home Selling Process
Frequently Asked Questions
What I Do For You
My 10-step Marketing Plan
Why Realty ONE Group
About Me
What My Clients Say
Jim Bolger GRI CDPE • 480.266.8866
jimbolger23@gmail.com • jimbolger.com

it’s all about you
My real estate business has been built around one guiding principle: It's all about you.
Your Needs
Your Dreams
Your Concerns
Your Questions
Your Finances
Your Time
Your Life
My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will
want to tell your friends and associates about it. Maybe that's why over 50% of my business comes
from repeat customers and referrals.
Outstanding service speaks for itself.
I look forward to the opportunity to earn your business too.

the home selling process
There are a lot of details to be handled when selling a home. It is my job to streamline the home
sale process for you, ensuring everything is completed as quickly and efficiently as possible.
This overview was designed to help you understand my role in the various steps along the way.
Preparing for Sale
Conduct a multi-faceted Competitive Market Analysis to establish a fair market value of your home
Prepare and complete the listing agreement
Recommend improvements to maximize your home's value
Place a lock box on your property, if needed
Marketing your Home
Enter listing information into the MLS
Place a For Sale sign on your property
Create the House Book for showings
Notify top local agents of this new listing
Distribute Just Listed flyers to your neighborhood
Post your house information on the Internet
Notify potential buyers with details of listing
Arrange showings for other agents
Communicating with You
Contact you regularly with feedback
Prepare and deliver regular progress reports to you
Discuss all marketing activities with you
Coordinating the Sale
Pre-qualify potential buyers
Present and discuss all offers with you
Negotiate your transaction with the other agent
Prepare and finalize the closing

the home selling process
Other Ways I Can Help
Arrange for an agent to assist you in your relocation
Recommend a moving company
Provide you with a helpful moving checklist
Recommend preferred companies for related services
I work hard to make the sale of your home as smooth and stress-free as possible!
continued…

frequently asked questions
Are there things we should do to our home to help ensure the maximum price?
Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.
There are also small remodeling jobs that will pay off at resale. I can advise you about specific
improvements that will increase your home's marketability and value.
How often will you advertise our property?
I don't just list homes; I market them. I will make sure your home is marketed to potential buyers
around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the
types of buyers most likely to purchase your home. I know how to maximize the power of the
Internet for my clients, while also using traditional methods which may include newspaper ads,
brochures, yard signs and direct mail.
Will you be present at all showings?
Typically, potential buyers will bring their own agents to see your home. Most buyers prefer only
their own agents be present when evaluating a prospective new home.
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house
will not sell. If you choose to work with me, I will provide data in the form of charts and graphs,
and conduct a multi-faceted Competitive Market Analysis prior to recommending an asking price
for your house. I will provide this quantitative data and offer my professional opinion on how the
market will value your home. In short, I will explain how I arrived at the price, but ultimately the
decision is up to you.
Do we have any responsibilities during the marketing of our home?
Your primary job during the sale of your home is to keep it neat and clean for showings. A large
part of a home's appeal involves staging, which is everything from furniture placement to home
fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes
to maximize your home's appeal.
What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you've accepted an
offer, I will guide you through the entire closing process and ensure everything proceeds
smoothly.
Jim Bolger • 480.266.8866

what I do for you
All real estate agents will claim they can sell your house...
I promise to sell your house at the maximum market price, with minimum
hassle.
Selling a home successfully requires experience, time and resources.
Experience
From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms
of sale, real estate transactions are a science.
Time
Selling a home involves hours of open houses, phone calls and paperwork that you shouldn't
have to worry about. I will take care of it all for you.
Resources
Yard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of
potential buyers requires marketing 24 hours a day, 7 days a week.
Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes
sold worry-free and profitably. I would love the opportunity to earn your business.
82% of home sales are the result of agent connections
Source: National Association of REALTORS®
Jim Bolger • 480.266.8866

my 10-step marketing plan
My 10-step marketing plan is designed to get your home the maximum amount of exposure in the
shortest period of time. Each step involves proven techniques that leverage the opportunities
to showcase your home to key people that can either buy your home or help us find the right
buyer: Prospective homebuyers, local real estate agents and investors.
I will:
1. Provide you with data in the form of charts, graphs and comparables to help you position your
home strategically to be competitive in the current market and current price trends.
2. Suggest ideas to help you stage your home to showcase features that buyers are most
interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.
3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.
4. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends
about your home.
5. Optimize your home's Internet presence by posting it on local and global MLS systems and
adding multiple photographs and creative descriptions.
6. Create comment cards and flyers for your property. Showcasing additional information and
photos of your home and neighborhood will attract extra attention.
7. Target my marketing to active real estate agents that specialize in selling homes in your
neighborhood, and nationally to agents who specialize in relocation.
8. Advertise your home in the appropriate real estate magazines, neighborhood newsletters and
direct mail campaigns.
9. Target my marketing to active buyers and investors in my database that are looking for homes in
your price range and area.
10. Provide you with weekly updates detailing my marketing efforts, including comments from
prospective buyers and agents that have visited your home.
Jim Bolger • 480.266.8866

why Realty ONE Group?
There is a reason more and more agents are making the change to Realty ONE Group. Here's why it
matters to you:
Knowledge
Powerful curriculum through keeps us ahead of trends, tools and advancements in the real
estate industry.
Speed
Leading-edge technology solutions accelerate our efficiency and productivity.
Teamwork
Contrary to other real estate companies, Realty ONE Group was designed to reward agents
for working together – to serve clients better.
Reliability
Realty ONE Group was founded on the principles of trust and honesty, emphasizing the
importance of having the integrity to do the right thing and always putting the customers
needs first.
Success
Realty ONE Group is the fastest growing real estate company in North America.
When you offer a superior level of service, the word spreads fast.
As part of the Realty ONE Group team, I look forward to providing you with a phenomenal
real estate experience!
Jim Bolger • 480.266.8866

about me
How am I different from other real estate agents?
First, I believe in education. And I further believe that education is a major component of
competency. That’s why I always make time for continuing education and for pursuing new
designations. But even more important to competency, is market knowledge. And when you combine
education with strong market knowledge, you have a top-notch, winning combination. That’s why in
addition to ongoing education, I also maintain a variety of local market statistics, and make it a habit
to preview new listings as they hit the market in my market area.
Technology
Using the latest technology, I am easily accessible to my clients, as well as other agents, lenders,
escrow agents and industry news wherever I am. I can send and receive important information via
phone, fax, email and text messages, and I can react quickly to that information as it comes.
Communication
When asked, most sellers consider regular communication with their agent to be at or near the top of
the list of what they consider to be good service. Clients want to know not only what’s going on
throughout the various stages of the transaction, but also what they can expect to come.
As mentioned above, I use the latest technology to stay informed and to communicate with my clients.
Through my mobile phone I can send and receive calls, text messages and emails and can respond
immediately to clients, other agents, lenders and escrow officers—whoever is part of the transaction.
Additionally, I am proactive. I don’t wait for a call from a lender or escrow agent to tell me there’s a
problem. I am in frequent contact with everyone involved in the transaction so I stay informed on the
progress, and to head off any problems before they arise. No surprises is my motto.
Clients for Life
It is my sincere objective to serve my clients so well that they will feel compelled to do two things after
the completion of the transaction: first to be so completely satisfied that they will write a glowing
testimonial; and second, to refer people they know to me, so that I may serve them as well.
My Commitment to You
My commitment to you begins with my commitment to continuing education, market knowledge and
knowledge of my trade. Secondly, I communicate proactively so that my clients will not only know
what’s happening, but know what’s going to happen in advance so there are no surprises.
Jim Bolger • 480.266.8866

what my clients say
Thank You Jim Bolger!
From the very beginning it was clear that Jim had our best interests in mind. He asked a lot of
questions about our wants and needs and listened attentively to what we had to say. He almost
always answered the phone, and always responded quickly to our messages and emails. The
transaction went smoothly and with no surprises. We highly recommend Jim and we will be
referring him to anyone we know!
Thanks again Jim!
The Sievers
Scottsdale, Arizona
Dear Jim,
Thank you so much for being the true professional you are and delivering on all of your
promises. We found just what I was looking for in less time than I expected. You sure know the
area! And as a first time buyer I was a little nervous about the loan process, but to my delight
everything went wonderfully. I am your client for life!
Jackie Capler
Scottsdale, AZ
Jim Bolger • 480.266.8866
Jim,
I have never written a letter like this before, but I just have to say thank you for all of your hard
work on my behalf. Being a business owner myself I know the value of great service. The fact
that you still keep in touch with me to see how things are going even after the sale says volumes
about the level of service you provide.
Thanks for everything Jim,
W. E. Green
Fountain Hills, AZ

what my clients say
Dear Jim,
Since our very first meeting it was plain to
see that you are a man of integrity. All
along the way it was truly “All About Us.”
Your professionalism, market knowledge,
and attention to detail throughout the
transaction is to be commended. We will
recommend you to everyone we know!
Thanks Jim!
Ken & Donna Janusz
Scottsdale, Arizona
Dear Prospective Client,
I am thankful for kind words from my past
(and current) clients and for the
opportunity to have served them. I pride
myself on my knowledge and skills, and I
am committed to staying informed on
current market conditions, technology and
the latest lending practices to serve my
current and future clients in the best way
possible.
As my client, if you should choose to hire
me, you can expect the same high level of
service that I provide to every one of my
clients each and every day..
Sincerely,
Jim
Jim Bolger,
Thanks for a great job Jim, keep up the
good work!
Dave Foley
Phoenix, AZ
Jim Bolger • 480.266.8866
Jim,
Carol and I would like to thank you for all
your hard work. As you know I was
considering trying to handle the transaction
myself, but after seeing how much goes into
it I’m glad we worked with you.
Bill and Carol Pak
Mt. Caramel, TN

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