1. The world's problem-solving platform
Creating Challenges 101
June 30, 2014

2. Agenda
• Why use challenges?
• What Challenge Design is and isn’t
• Basics for your challenge
• Background info
• Research
• Judging
• Funding
• Running your challenge
• Questions

3. ”There’s a way to do it better. Find it."
— Thomas Edison

4. OpeningUptoOpenInnovation
TO
Open Innovation
Diversify-Select-Amplify
Creativity
Let others help
Amplify
Exponential
FROM
Closed Innovation
Plan-Decide-Execute
Control
We do it all
Top Secret
Linear

5. Powerful Open Innovation through Challenges
Reward winners, only
Crowdsourcing
genius
Increasing your
speed to market
Increased brand
awareness and
attribution

6. A Transformation
Marketplace
THE INNOVATORS

9. What Creating a Challenge is:
• A process to take an idea (or problem) and turn it into a
challenge.
• Defining the idea (or problem) for someone else to solve.
• Creating all the support structures for the challenge
– Judging
– Submission requirements
– Schedules
– And more…

10. What Creating a Challenge is NOT:
• Linear
• The same process each time/one size fits all
• Solving a problem
• Operating the challenge

11. Basics
Research +
Background
Judging Funding RUN
Challenge Design Stages

12. Basics
Research +
Background
Judging Funding RUN
Challenge Name
How would you describe the Challenge?
How will you know someone won the Challenge?

13. Basics
Research +
Background
Judging Funding RUN
Research questions to ask and answer
Who is interested in this challenge?
What already exists in this space?
Where is there opportunity for a challenge?

14. Basics
Research +
Background
Judging Funding RUN
Background Information for Challenge
Why is this important to solve?
What outcomes do you hope to achieve?
Provide some context for the challenge

15. Basics
Research +
Background
Judging Funding RUN
Will this challenge be:
 First to Finish (who ever solves the challenge first wins)
 Best in Show (best submission on a certain date wins)
How long will it take before judging? Or do you want to choose a date?
Who should judge this challenge? What type of expertise is needed?

16. Basics
Research +
Background
Judging Funding RUN
How will you judge that someone solves the Challenge or provides the best
solution? (pull winning criteria from before)
What criteria are absolutely required?
What criteria are valuable, but not required?
Can you quantify these criteria?
Is it clear to competitors how the best solution will be selected?

17. Basics
Research +
Background
Judging Funding RUN
Who is going to pay for the prize?
How much is the sponsor putting up, how much is the crowd putting up?
Who is paying to operate the challenge?
Operating the Challenge
Who is operating the Challenge?

18. Basics
Research +
Background
Judging Funding RUN
When all the pieces are complete the Challenge goes up on the site.
People come.
Problems are solved.
The world is a better place.

19. What’s possible for you?