A family business

2. GIVING GIANTS COLD

5. C K Ranganathan

6. HISTORY
OK! But I want my
own company

7. NEW VISION
Now that’s more like it!

9. IDENTIFYING THE PROBLEM

10. SOLUTION
• The sachet trick.
• Low priced & affordable products
• Convincing the suppliers

11. MARKET PENITRATION
shampoo
others
shampoo
others
Hmm!
So what does the
other 75% use??

12. I use soap only to wash my head,
What difference would a shampoo make?

13. 50 Paise shampoo sachet

15. THE FAIREVER IDEA
Helloo..
How long has fair&lovely been the
sole major player in the beauty
cosmetics industry?

16. Milk & Saffron

19. “If you cant defeat giants with your
resources, defeat them with your ideas.”