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SWOT ANALYSIS

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SWOT ANALYSIS

  1. 1. SWOT ANALYSIS DCC PRESCHOOL - BOPAL
  2. 2. PRE SCHOOL (AGE GROUP 2 YEARS TO 12 YEARS) Strength Weakness Opportunity Threats Unique concept Education awareness Teachers availability To maintain monopoly Company introduce first time in education Sensitive parents To make different from other preschool Good return on investment Tough competition No. Of admission should be high Strong determination To maintain Teachers quality Working parents Sensitive parents Developing area Less polluted area Middle class population is higher than rich class International curriculum Early childhood concept Fees afford by higher class Location far from the city Good infrastructure Initial investment cost is high Attraction of the area Return on Investment Strong marketing Below the deadline To create brand name Attractive logo Concept copy by other schools in a short period Nutritional food To maintain a hygiene Healthy Children Health problem may arise Transportation Distance from a’bad center Source of Advertisement Operating cost Trained staff Turn over of Teachers Teachers Training Program will developed Lack of Good Quality of teachers Monopoly of the school
  3. 3. DAY CARE (AGE GROUP 2 YEARS TO 12 YEARS) Strength Weakness Opportunity Threats Facilities Quality of material Hygiene depend on staff Working women Extra care as a small children Availability of maid due to near villages Small age group need extra care Timing differ parents to parents Health problem of children Medical facilities (qualified nurse) Distance from a’bad center Preschool student have facilities Lack of Good Quality of staff Nutritional food To maintain a hygiene Healthy Children Health problem may arise Live telecast on parents login Utilize the space for increase the income Transportation Distance from a’bad center Source of Advertisement Operating cost
  4. 4. Strength Weakness Opportunity Threats Link with pre school & day care Lack of nutrition Wide market of service provider To maintain quality Nutritionist & supervisor Lack of hygiene Facilities provider to the customer Greediness of provider Nutritional food To maintain a hygiene Healthy Children Health problem may arise External provider or tie up with branded company Sensitive parents CAFETERIA
  5. 5. Strength Weakness Opportunity Threats New idea for kids Schedule of the school & tuition classes No kids Fitness center in a city Awareness for kids fitness Part of kids club Lack of awareness Large age group Customer own concept for the kids Advertisement Middle class population is higher than rich class Fun bus Activities No location bar Transportation Distance from a’bad center Source of Advertisement Operating cost FITNESS (Age Group 3– 16)
  6. 6. SPA (AGE GROUP 5 YEARS TO 15 YEARS) Strength Weakness Opportunity Threats Exclusive access to high grade natural resources Expenses higher than income Accept by the customer Low ratio of customers demand Utilize the space for increase the income Need extra investments Spread the activity through other activities Need specialist for the natural beauty treatment Rich customer approach Middle class population is higher than rich class To maintain quality
  7. 7. DANCE / ART & CRAFT / Music (Age 3 Years to 16 years) Strength Weakness Opportunity Threats Tie up with branded coach Expensive To create new attraction of area So many classes available Utilize the space & create income source Fees structure higher than other Middle class population is higher than rich class Transportation Distance from a’bad center Source of Advertisement Operating cost
  8. 8. Strength Weakness Opportunity Threats Pre school inter connected activity Awareness of the customers No any center in area Indian Fathers are less interested No extra space require Middle class population is higher than rich class Working woman have no time for extra activities Counselor of the school available Customer approach Prenatal also connected with the concept PARENTING
  9. 9. Strength Weakness Opportunity Threats People knows about Garbh Sanskar Indian culture can spread Necessity of society Middle class population is higher than rich class Indian cultural word “Garbh Sanskar” most effective Indian Fathers are less interested Customer health responsibility Less polluted area Depend on Coach Quality & Education No any center in area Working woman have no time for extra activities Transportation Distance from a’bad center Source of Advertisement Operating cost PRENATAL
  10. 10. Strength Weakness Opportunity Threats No shops for kids branded products Middle class population is higher than rich class Other activities published by such services Awareness of the customer Fulfill requirement of area Extra benefit to the customers Investment cost Facilities provider to the customer Customer approach RETAIL
  11. 11. COACHING CLASSES (AGE GROUP 11 YEARS TO 16 YEARS) Strength Weakness Opportunity Threats Demanded in area Lack of availability of tutors Open market Quality of tutors Large age group Differ from the preschool Result make a brand Lack of Good Quality of tutors Space can be utilized Needs of the area No investment cost Good Quality of tutors
  12. 12. PERSONALITY GROOMING / LANGUAGE CLASSES FOR KIDS & ADULTS (Age group 3 years to 25 years) Strength Weakness Opportunity Threats Good Quality of tutors Lac of availability of French tutors Publicity of other programs Customers approach English & French tutors highly demanded Lack of Good Quality of tutors Utilize the space for increase the income Transportation Distance from a’bad center Source of Advertisement Operating cost
  13. 13. Event Management Strength Weakness Opportunity Threats Good Quality of staff Extra Investment Cost Publicity of other programs Customers approach Needs for Kids club Many competitors Lack of Good Quality of staffs Utilize the space for increase the income Distance from a’bad center Source of Advertisement Operating cost Customer approach

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