LinkedIn 101 for the Job Seeker

1. Guiding the Social Media Journey Pioneering Social Media Bloomington Workforce Center Digital Wagon Train, LLC March 2, 2010 © 2010 Digital Wagon Train™ - All rights reserved and protected.

2. What is Social Media Networking?

6. a Conversation

9. We’re Not In the 20th Century Anymore, Toto The Rules of Job Search Have Changed Social media has given both the employee and the employer greater power and flexibility in finding new jobs and new employees. Traditional methods of finding a job have given way to emerging social networking tools available at your computer. Emailing resumes and waiting for a response is really old news, that simply doesn’t work. Recessionary times require bolder and more creative networking and job search skills.

10. The Times They Are a Changing Then

11. The Times They Are a Changing Now Facebook Twitter LinkedIn

12. Overview Finding a job in the current economic crisis is a challenge that requires exceptional focus and tools to succeed. Setting oneself apart becomes more difficult. LinkedIn provides the dislocated worker a very broad network of over 50 million individuals and over 180,000 US companies, including all of the Fortune 500. LinkedIn has become the #1 tool for job search for both prospective employees and those hiring them, creating a highly effective 2-way channel of communication. LinkedIn is a multi-use tool, providing an array of benefits to the user who succeeds in searching for & using them.

13. Once upon a time, it used to beWhat You Know

14. Then, it wasWho You Know

15. Now, it’sWho Knows You

16. Who Knows You vs.What or Who You Know “People with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with less than five.” Guy Kawasaki Building a viable and current network of related connections will significantly enhance the possibility of finding a better job faster.

17. Use Social Media Effectively Establish your goals/strategies/targets. Write a social media networking plan; stick to it. Join, observe and listen to acquire new skills/knowledge. Do the research. Reinforce key messages with all comments posted on social networking sites. Create sustainable relationships with contacts & advisors. Join Groups (LinkedIn & others)

18. Which Social Media Tool Should You Use? It’s not which tool you use… it’s all about how you use it.

19. ® Relationships Matter Networking and Job Search

20. Ten Ways to Use LinkedIn to Find a Job Get the word out via network. Get recommendations. Find people with similarjob backgrounds. Find out where people at a company came from. Find out where people at acompany go. Check company pages for “new hires”. Review backgrounds and any connection to you. LI Use your connections to get to the correct hiring manager. Find someone in a company to “walk” your LinkedIn profile to HR. Find out secret job requirements through a connection. Search for new companies. Source: Guy Kawasaki, How to Change the World

21. Referrals developed through successful networking. Source: CareerXRoads Survey, February, 2009; 45 Large Corporations (5,000+ employees)

23. Groups

24. Questions & Answers

25. Free applications

26. Keywords/Tags

27. Profile/Resume builder

28. Extended connection network

29. Recommendations

32. Too many water down their and your value (good=10; 1-2 per job)© 2010 Digital Wagon Train™ - All rights reserved and protected.

33. Features Jobs (post & search) A proven method for bringing companies & applicants together A few of the thousands of corporate HR departments using LinkedIn:

34. Features Groups Powerful tool in job search 240,000 Groups representing 150 industries Find appropriate Groups Join Participate / Express yourself Build relationships Find jobs

35. Features Questions & Answers Recently added Quickly becoming LinkedIn’s fastest growing search area Ask smart, targeted questions Give thoughtful, insightful answers Get “Best Answer” awards for enhanced visibility

36. 31 LinkedIn Keyword Searches The Job Seeker’s Guide to the Universe!

37. 29 Q & A

38. Thank You & Good Luck! info@digitalwagontrain.com