10. As marketers we can’t be nebulous
@jhtscherck
No Sir, there’s no reason to
worry about Q2, we’re
going all in on content and
that’s going to give us the
lift we need.
11. We’ve all been there
@jhtscherck
What I really mean is, we
haven’t identified our business
or technical needs or defined a
single KPI.
12. Just doing “content” will get you killed
@jhtscherck
We’re just going to make some
stuff that is similar to what are
competitors are doing and see
what sticks.
14. Music to a c-levels ears
@jhtscherck
We need to start with goals,
define objectives, come up
with a strategy and determine
the tactics it will take to get us
there, end-to-end.
15. What every marketer should be asking
@jhtscherck
What are we trying to
accomplish and what’s the
best medium and message to
get us there?
16. What every marketer needs to be saying (and doing)
@jhtscherck
We going to measure
everything.
17. G.S.O.T. Framework
@jhtscherck
•A goalis a broad primary outcome.
•A strategy is the approach you take to achieve a goal.
•An objective is a measurable step you take to achieve a strategy.
•A tactic is a tool you use in pursuing an objective associated with a strategy.
38. By having a clearly defined strategy, with goals and clear directions on
tactical execution – you can focus efforts and minimize the risk of failing or
murky content.
@jhtscherck
68. Big Scale & (kinda) Technical: Outwit Hub
@jhtscherck
69. Resources on Web Scraping + Data Mining
@jhtscherck
Data Scraping Guide for SEO & Analytics – Optimize Smart
A Content Marketer's Guide to Data Scraping – Matthew Barby
The ImportXML Guide for Google Docs – Dave Sottimano
Scraping Communities with Xpath - Matthew Barby
Creating Efficient Data Collection Systems for SEO and Social – John-Henry Scherck
Mining User Data in Excel with the FullContact API – John-Henry Scherck
Scraping Schema Markup for Competitive Intelligence – John-Henry Scherck
70. Limiting yourself by saying “I’m not technical” is no longer acceptable
@jhtscherck
93. Photo Source
Kitchn Timer 2
Robots – 1
Funnel of Water
Automation Robots
Decision maker guy
Goals
Eclipsed Eye
charts
Direction
Waste of Time
The artist
weight lifting
Rice Rabbit
Overflow
D3 Image
Creator Touch
1959 RCA Victor Dual Speaker Filteramic Tube Radio
Gutenbergs Druckerpresse
Life is Sharing
Gundam RX78
Organized drill bits
Writer’s Block
Easy Street
Crab
The most beautiful spider I have never seen
RAWK chart
The Fix Is In
Trying To Grok
Construction Workers on a Break, Rockefeller Plaza Lobby Picture
NYC NY
porcelain glove molds
Miner-- front
Grabber machines // Jeu des pinces
Stand Out from The Crowd Unique Golf Tee Game September 19,
20119
Carbon Concentration and Average Surface Temperature Chart
Google-data-Center
Wasted Hours
Ottawa Technical School students studying to become radio
technicians and mechanics with the R.C.A.F / Des étudiants de
l'école technique d'Ottawa étudient pour devenir techniciens radio
ou mécaniciens dans l'Aviation royale du Canada
Writers Block (13)
The Leader vs. Sinestro (14/365)
Sherpa porters
Divvy up
Forex Money for Exchange in Currency Bank
Jenn Scraping
Structure and Clarity
Da Vinci Code Cryptex HDR
Not so 1337 now are we?
Swiss Army Knife
Fibonacci Cones
Fleetwood Mac - Rumours by pixbymaia
Multiparty growth strategy – Chain
Blacksmith , Safranbolu
Prism
Artist in Las Ramblas, Barcelona
Biggie
Steak Tartare
Nomadic Lass
Historic Mazda Race Cars at Mitty 2011 071
Artist
Thank You
@jhtscherck