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Social Media usage in libraries in Europe - survey findings

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Julien Houssiere
Julien Houssiere

Social Media usage in libraries in Europe - EBSCO survey findings

Technology
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Social Media in libraries European survey findings Jakob Harnesk - Nordic Sales Manager EBSCO information Services #ebscosocial Tweet me @
Social Media Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context in libraries ,[object Object],[object Object],[object Object],[object Object]
About the Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Structure Personal opinion about Social Media Feedbacks about existing Social Media (P1) Social Media projects planned (P2) Reasons for non-use of Social Media (P3) Use of Social Media in your libraries ? Introduction & demographic data Conclusion & Comments
Survey Results ,[object Object],[object Object],6 42 2 2 7 5 1 13 103 2 20 157 2 189 25 12 38 300 1 1 2 165 19 96 6
Survey Results Respondents Profiles
Survey Results Respondents Profiles
Survey Results Respondents Profiles
Survey Results Librarian’s impressions about Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results Library General Opinion / Key assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results (P1) Primary goals for creating Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results (P1) Main Social Media targeted by Libraries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results (P1) Time and postings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results (P1&P2) Users needs surveyed prior to launch ,[object Object],[object Object],[object Object],[object Object]
Survey Results (P1) Main Difficulties faced ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results (P1) Main Success factors to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results (P1) Library expectations towards providers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results (P3) Reasons for not using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results Main differences in Europe ,[object Object],Very positive Positive Somewhat positive Somewhat negative Negative Very Negative ,[object Object]
Survey Results Main differences in Europe ,[object Object],Over 60% Between 50% and 59% Between 40% and 49% Between 30% and 39% Between 20% and 29% Below 19% ,[object Object],83% 18%
EBSCO initiatives with Social Media applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EBSCO initiatives with Social Media applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Go further Other interesting researches & surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Questions or comments? Available on Slide share @ http://bit.ly/ebscosocial Note: more details and analysis to come for the next conference: London Online conference – 1st December 2010 For more details, please ask [email_address] or Tweet #ebscosocial

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Social Media usage in libraries in Europe - survey findings

  • 1. Social Media in libraries European survey findings Jakob Harnesk - Nordic Sales Manager EBSCO information Services #ebscosocial Tweet me @
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  • 5. Survey Structure Personal opinion about Social Media Feedbacks about existing Social Media (P1) Social Media projects planned (P2) Reasons for non-use of Social Media (P3) Use of Social Media in your libraries ? Introduction & demographic data Conclusion & Comments
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  • 26. Thank you! Questions or comments? Available on Slide share @ http://bit.ly/ebscosocial Note: more details and analysis to come for the next conference: London Online conference – 1st December 2010 For more details, please ask [email_address] or Tweet #ebscosocial