Sex Sells Essay

The Problem with Selling Sex Essay
With only the purchase of sex being illegal, johns can be rightfully punished by the law and the sex
industry wouldn't go underground. While people think that sex workers, because they create the
opportunity, should be punished, it is often the men who initiate sex with prostitutes. It is the johns
who pay sex workers to "to submit to his sexual demands as a condition of 'employment'" (Jeffreys
260). Yet despite this, most police officers focus the attention on prostitutes, rather than the johns
and as a result of that, citizens mimic the attitudes of the law enforcers. An unfair balance is created
between the number of sex workers arrested versus the number of johns who are arrested. While one
could say that both are deserving of the...show more content...
When women are allowed to sell sex, they can feel safer in their practices because they have
protection. When sex workers feel like they can go to police officers for help, the sex industry would
remain within the public eye and would have little need to remain a secret back–alley business.
Furthermore, when prostitution is illegal the business is forced deeper "underground", sex worker
cannot access social services like welfare (Meg). Regardless of how one is employed, all people
should have access to the same government issued services. Since prostitution is illegal, sex
workers can't get access to those agencies and therefore, are being treated as second class citizens.
When selling sex is legal, and in the public eye, sex workers can retain their rights as people and no
longer worry about being treated like a lowlier person just because of their chosen profession. For
example, in Sweden, a law was passed in 1999 that made buying sex illegal but still allowed
prostitutes to work legally ("How Europe Deals" Sweden). Sex workers in Sweden are able to get
healthcare, report problems to the police and be treated like humans with rights. By allowing
women to work as they want to, they are freer, able to protect themselves and less stigmatized. The
people of Sweden are better able to address problems that face sex
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Advertising: Sex Sells Essay example
Glamour, Life & Style, Vogue, Elle, Cosmopolitan, and People; what do you see when you open
these magazines? Women who are beautiful, young, flawless, sexy, flirty, provocative, fashionable,
seductive, innocent, and happy. What do you think as you look at the pages in the magazine? I
would like to look like her. What do you say to your self when you see the product? Will this product
help me look like her?
Magazines play a part in creating the image of sex sells. Advertisers use an image to create an
advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the
consumer. Their talent is the ability to transform seemingly neutral object to create a desirable
product. It's no wonder that we are so...show more content...
Anyone who is anyone may be used to get the celebrity look. Magazine advertising share a
common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic
images, and words or phases to attract the attention of the consumer who then notice the product.
This form of advertising has been used for centuries dating back to the 1800s. The famous
tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting
trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4).
W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan "To
make your skin flawless" from Woodbury's Facial Soap company. The soap company was near its
end in the early 1900s. To boost their sales, they changed their advertising. They had previously
used images of a doctor's face on their soap wrappers and advertising. Instead, they incorporated
images of romantic couples showing attractive, young beautiful women along with slogans as "A
Skin You Love to Touch" 5 to increase their sales. This strategy was very effective. The
advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome
man looking at her. The male model is holding her right hand with his left arm is wrapped around
her, holding her close to him. This gives the viewer the idea that the two models are a couple. The
slogan in the

Sex And Advertising In Advertising
Sex has a distinguished place in culture. It is a constant theme and continues to increase as time
goes on. Not only that, but sex has made its mark as an advertising tactic. However, this is not a
new proposition. Sex in advertising emerged many decades ago and continues to claim its place.
This presents a critical question. Does sex as an advertising tool sell? Research show that sexual
appeals in advertising leaves a negative impression. Sex does not seem to be the optimal selling
tactic. On the other hand, research has also found that sex does, in fact, sell by its stimulating and
arousing effect. There are important factors to examine such as audience, where sex is
implemented, how it affects brand recall, how advertising works, it's relevancy, and how it is used.
Regardless if sex sells or not, it continues to remain a highlighted concept in advertising and culture.
Sex has been implemented as an advertising tactic for a long time. For example, in the 1910s an
ad from Ivory Soap displayed naked sailors soaped up, waiting for a friend to hose them down
(Smith, 2017.) Sexual themes have not let up since then. Sorrow (2012) notes a study constructed
by Tom Reichert where he found that from 1983 to 2003, the rate of sexual ads increased from 15
percent to 27 percent. Smith (2017) examines a recent ad by Calvin Klein that depicts an orgy.
However, regarding this ad, outrage broke out. This brings up the idea that sex does not sell. If
sexual ads are creating a negative

Essay on Sex Sells in Advertising
A Great Moment In Creativity
In 2010 Diesel released their spring campaign tagged, "Sex Sells, Unfortunately We Sell Jeans."
This was a follow up on their "Be Stupid" campaign, which helped re–establish the brand amongst
consumers. The brands image was able to portray a sexy idea while still having enough humour to
be appreciated by a large audience. Although the idea of using sex appeal in advertising is not new,
Diesel ran into trouble with this campaign as a large number of the public stated that it was
demeaning and inappropriate. Yet others found them to be humorous, with the understanding that
Diesel chose to use amateur photography and young models to appeal to the target audience of
teenagers and young adults. Yet, many believe...show more content...
Considering the belief that advertising has a strong influence over children and adolescence,
companies need to be aware of where advertisements with sexual content are being displayed, as to
not expose children to the negative effects these types of commercials can have. Numerous people
feel very strongly about sex in advertising and the repercussions these types of advertisement have on
society.
Every consumer perceives advertising differently, depending on the individuals' morals, values
and if they agree with the discourses of the current era. It is hard to appeal to all of societies
ideals, especially when using sex to sell. As some may believe that a topless women is
demoralising and "a failure to be creative" whereas, others may enjoy this advertisments and go on
to look into the product being sold.
Yet as much as "sex sells" to some consumers is also turns customers away. Both members of the
public and academic critics of advertising sometimes consider that advertising steps over the line of
decency and appropriateness in its representations. A survey in the United Kingdom found that two
thirds of women thought that advertisers were taking the sexual approach to selling products too far.
Especially when companies, like Diesel, use this approach even though their product has nothing to
do with sex itself.
Ever since advertisers have used sex to sell, members of society have not always agreed

Sexuality In The Media Essay
Sexuality in the media has been a topic of debate and discussion over recent years. It has become
increasingly controversial as many people believe that there has been an increase in sexualized
media over recent years. They believe this is to blame for the increased sexuality exhibited by
adolescents. Some may argue that as society and adolescents begin to become more sexualized,
the media responds to this by producing more sexualized media be relevant and popular. The
media argues that they need to continue to be sexualized to effectively promote their ideas and sell
products to a society that has become sexualized over time. Advertisers are getting closer and closer
to reaching the extent of what is designated by the Federal Communications Commission (FCC) to
be acceptable. The use of sexuality to sell products to consumers has negative consequences.
Research has found that to be true in adolescents who are highly susceptible to the influential nature
of overtly sexualized advertisements. Magazines, such as Teen Vouge, Seventeen, and Cosmo Girl
that are marketed to teenage girls, have more articles about sex. Magazines marketed to men and
women also have increased sexuality. Men's magazines frequently picture women in hardly any
clothes on their covers. Women's magazines have numerous articles about sexuality and the optimal
ways to gain pleasure. These magazines do not have to be bought to be read, they are in check–out
lanes with huge headlines that will be picked up a

Selling bodies for sex. As simple as that. Is it right or wrong? To some, the legalization of
prostitution in the United States is a completely preposterous notion. Essentially, those who are
opposed to the authorization of prostitution are against it because of moral or religious beliefs.
Religiously, things like sanctity of the body, or abstinence before marriage, are large reasons why
some believe that prostitution is an unacceptable thing. Even those who are not religious, have the
morals that withhold them from believing that someone selling their body for sex is an admissible
thing. Although prostitution is illegal in the vast majority of the United States (U.S.), the laws are
always changing or proposed increasingly more in the favor of legalized prostitution, which is a
genuine issue for many. The current pope of the Catholic church, Pope Francis, has been a large
advocate for the end of prostitution and human trafficking, in one instance calling it a "crime
against humanity"(Caleb, 2014). He is just one example of a religious leader taking a stand against
prostitution and sex slavery. A large controversy surrounding the legalization of prostitution is the
separation of church and state. Should religious concerns be a part of whether or not laws are made
and passed? A major defense for this is that if the United States claims to be a Christian nation, than
it's laws should follow those same beliefs. The legalization of prostitution also goes

Rackley's Sexual Attractions
On the Personal History Questionnaire Sexual Attraction Scale using a 10 point ranking system
(0= no sexual interest to that age/gender and 10= as much interest as possible to that age/gender)
RACKLEY ranked his sexual attraction to males in every age bracket as 0 in the past and 0 now.
RACKLEY ranked his sexual attraction to females in the age groups of 5 through 13 as 0 in the past
and 0 now. RACKLEY ranked his sexual attraction to females 14 through 16 as 5 in the past and 0
now. He ranked his sexual attraction to females 17 and older as 10 in the past and as 10 now.
RACKLEY states that he engaged in his first sexual act at age 18 with a 16 year–old girlfriend. He
disclosed that he has had 6 female sexual partners. He believes that his...show more content...
RACKLEY said these sexual acts were mutually agreed upon by all the participants. He stated the
events were planned and he enjoyed these sex acts.
He stated that he masturbates once a week. His masturbatory fantasies are of a threesome with his
wife and a Black man. RACKLEY said he would like to watch his wife have sex with a Black male,
who has a large penis. RACKLEY stated that his favorite porn web site is creampie.com. He
reported on creampie.com he watch females with panties on masturbating. He advised this was the
only web site he could remember. He advised that he does not currently watch porn, whenever in
2004 he watched porn daily.
RACKLEY advised that he has had sex with a prostitute one time, in Germany. He disclosed this
occurred when he was 19 and in the Army. He said his requirement in a prostitute is that they are
pretty and female. When asked if he has thought about having sex with a prostitute again
RACKLEY said "it seems like it would be easier to just pay for it". RACKLEY advised that he has
seen pictures of nude teenagers while searching for pornography. He reported he has seen 2 or 3
pictures of child pornography. He advised he had a porn collection of 2

Sex Sells : Our World Revolves Around Sex
Nickolas Tsokas Mr Strauss E.L.A. 5–07 October 28th 2014 Sex Sells Our world revolves around
sex. Sex is used to entice the general public to buy products and invest in the brand not because of
the product itself but because of the giant sexual campaign backing the company up. We see sex in
movies, which influences teenagers to watch those movies. The media also does a horrendous job
falsifying what an average man or women should look like which then creates self–esteem and
confidence problems in many people. The multimillion–dollar companies use that approach in
advertising their products and brand because they are saying, "if you would like to look and have
the body of this man or woman, you must buy our makeup which will make you feel younger or
buy our cologne to attract the opposite sex guaranteed" sure enough people are influenced and
are made to believe the unreal, falsified perception of what a man or woman should look like. Not
only does it degrade the average person it also influences the way children perceive sex and all
that has shown an increase in the number or children in high school who are having sex. Sex, is
seen almost everywhere, from commercials, to movies and there is one reason for this; sex sells.
Major corporations hire advertising firms who's main objective is to acquire a larger consumer
database. For them to accomplish that they use erotic and provocative images that are added
unnecessarily to advertisements, which then arouses interest from

Advertising: Sex Sells Essay examples
Advertising is a billion dollar market with a sole purpose to persuade the consumer to purchase
some type of product or service. Companies use many different methods to convince the public to
spend money on their products with most of their advertising focused around the idea of "sex
sells". This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance
of sexuality by the eye catching effects of publicly baring flesh. These ideas are promoted through
TV commercials, billboards, magazines, radio ads, or any type of media targeted at the mass
majority of people. Every where a person looks there seems to be some type of advertising based on
sex. The illusion of making one feel they want, need, or cant live without...show more content...
An average person would look at this and attach the idea of sex appeal and the view of being
complete to a Nissan Altima. The Marxists would claim that this is just a fantasy that the
corporate economy uses to sell goods and services. This type of advertising works because people
are no longer seeing sex only as a way of reproduction, but as a way of acquiring pleasure. Another
ad that sticks out is the Calvin Klein ad for perfume which has a lady wrapped in what looks like
a sheet that is barley covering her breast leaving one to only imagine them selves creating this
same image by buying the product. From a Marxist view the argument would be that corporations
are only using sex for one thing and that is to create a desire in the consumer to buy products.
They feel that the consumers, "style, grooming, or body piercing can communicate who we are
or how we want others to think of us" (Seidman 17) so why not use this to their advantage to
create an ideal self that people will buy. In many of the ads in this magazine there is an idea of
creating attractiveness, desire, love, and a sense social acceptance that can be brought. One
would argue that there is no way to buy perfection, but the way advertising is done it makes it
hard to believe. As in most advertising this issue of Essence magazine only appears to be focused on
women in sexual acts or positions to sell goods creating a concern of what is really being sold.
When looking at a

Analysis Of The Article 'Sex Sells' Out Of Focus
Dickey, J. (2006) in "Out of Focus" says that advertisement portray women as sex object.
Her body is arranged the way it is, to display it to the man looking at the picture. The picture is
made to appeal to his sexuality. Although the models are beautiful, the images produced are
distortions of reality. Her function is to sell a product. Her humanness is irrelevant–only look is
important. She is a woman made "perfect" in the eyes of man. In his article "Sex Sells", Steven
Heller argues that the advertisement stimulates human libido. The industries use women as a
symbol of sex to portray false images in order to sell their products. Similarly another study by
Dodd et al (1989) explores that the photos of women tend to focus more on their bodies

Example Of Advertising In Advertising
Most have heard the term, "Sex Sells" I decided to gain a deeper understanding of the whys and
how's behind that concept. I asked a few people to tell me what the first thing that comes to mind
is when asked for examples of advertisements using sex to sell a product. Immediately, I got
answers like Carl's Jr., Burger King, Victoria Secret and Calvin Klein. There are many brands and
companies that sexualize men and women to sell their products. Our society has become
complacent, and these advertisements don't come as a big surprise or shock anymore. I found
myself realizing through my research that I had been exposed to the same advertisements as the
examples shown in various articles I've read. I simply overlooked them. The response to erotic
images triggers a biological reaction, a sexual impulse for many people. Brands have used this
method for several decades. However, it started out being subtle. In the 1880s many tobacco
companies included trading cards of what they considered sexual imagery. That later led to soap
companies in the 1920s using suggestive language to lure customers. A decade later, the ideas
continued to spread especially regarding products that have nothing to do with sex. By the 1950s, the
advertisements still used sex to sell but did so in more subtle ways, still using suggestive language
but without partial nudity or otherwise scandalous images. During the 1980s, advertisements were
upfront regarding sex, and continued to increase in frequency.

Eating Disorders: Sex In Advertising
Sex in Advertisements Sex sells is what companies tell themselves. They put a young female model
wearing shorts that are too short and a top that doesn't fully cover her breasts as their selling
technology. They do this to attract the viewer's attention. By adding sex in advertisements it is
creating an increase in eating disorders, encourages a common view of beauty and deceives viewers.
Having sex in advertisement is not doing anything good for women, so it shouldn't be needed. Eating
disorders have become a huge problem since companies have been using sexual content in their
advertisements. A number of studies were done by Playboy centerfolds, Miss America Contestants,
and fashion models have documented the trend of increasing thinness...show more content...
Women and young girls should not have to be in diets because they want to be accepted in society.
They should not have to see women be ridicule in advertisements like they are put out just for
entertainment. Also companies should not have to use thin models to attract attention, they are
supporting the common view of beauty each time they do that. Moreover there should not be any
dishonesty when they sell their products to the public, people will lose trust in the company and not
be willing to give them another shot. Overall there should be no need to companies to use sex in
advertisements as a way to attract viewers, there are other ways for them to attract viewers without
causing so many

They say sex sells. By looking at Tom Ford's 2007 advertisements for his menswear collection, sex
is not only in the forefront but represents the message in this campaign. The advertisement chosen
for this essay depicts a naked woman ironing the pants of a man whom, stylishly dressed, seems to
pay no attention to her. She, on the other hand, appears to be relentlessly hoping for just a nod of
his approval as she glares at him. The inequality within their stance, and within the very obvious
observation that he is dressed and she is fully nude, demonstrates sexism at its finest. What may or
may not be obvious is the fact that this ad is supposed to be selling menswear, but instead sells very
apparent, yet harmful gender stereotypes. In this essay, I will argue that women are depicted as
objects for the male gaze, and are over sexualized as a degradation of their value. Their value is
depicted by stereotypical femininity, impossible beauty ideals, and an apparent desire to constantly
please their master: the man.
According to John Berger, men and women have different social presences (271). Unlike awoman, a
man depends "upon the promise of power which he embodies", and this power is always employed
on others (271). A woman's presence, on the other hand, reveals itself within her voice, clothes,
expressions, and gestures, and she must constantly survey her image (Berger 271).
In the Tom Ford ad, the woman's presence is within her blank, but almost persistent expression for

Negative Effects of Sex in Advertising
Advertisers around the world face one of their biggest challenges today which is to be able to
break through the massive amount of commercials and advertisements that people see each day.
The average person is opportuned to see about 2,500 advertisements each day. These
advertisements can be from a commercial about a detergent that makes your cloth smell really
good after washing it to another commercial that is about people seeing you as a celebrity because
you are driving a certain brand of vehicle. So how can these advertisers differentiate themselves
from the other commercials that you see everyday? They simply use sex. Sex in advertising can be
defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a
particular product or service.
The use of sex in advertising as mentioned earlier is said to have boasted a lot company's revenues,
but it also has its negative side which has caused a lot of problems in societies around the world.
The idea of using sex in advertising is a very smart way that advertisers use to gain attention of
consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual
innuendos on children, causing body dissatisfaction among youths even adults and it also attracts
negative backlash on the companies that use it. It can attract the wrong kind of attention and
sometimes it won't lead to the company becoming a bigger and better brand.
First, sex in advertising has been proven to

Sex Sells, so Why Not Be Sold? Essay
It is said that Prostitution is wrong because the prostitute sells his or her body. This is no different
from professional athletes, they are selling their bodies. Models, sperm donors, and actors all
legally & consensually sell their bodies in return for a profit. Every year a prostitute is raped 19
times, kidnapped 10 times, and beaten repeatedly; yet, the prostitute is still considered the criminal.
Prostitution should be decriminalized because the labor chore of prostitution is a form of work,
Regulated prostitution is safer for the prostitute and their client, and people have the right of
personal choice of selling their body.
Sex work is not a problem; abuse, non–reportable violence, and denial of recognition as a worker are.
...show more content...
Nor is there any doubt that serial killers know sex workers are afraid to seek protection from
police; or that the public believe violence is part of a prostitute's job description. Until prostitution is
legalized, these women will continue to toil down on the ocean floor, miles away from the light, in
constant fear of predators." (Mariano 3) The violence and crimes committed against prostitutes will
continue and increase until there are set laws that will make prostitution a legal profession.
Not only are the prostitutes getting abused, but they are afraid to contact police for help.
"Prostitutes avoid reporting serious crimes committed against them to the police for fear of
being prosecuted themselves. This makes them easy prey for predators looking for vulnerable
targets whose absences are less likely to be noticed or investigated." (Mann 6). These victims of
abuse are not able to reach out to police for help because they are performing an illegal act
themselves. What if we considered "sex workers" and "the community" one and the same? Sex
workers are our neighbors, friends, family, service providers and customers, after all. Much more
than a possible nuisance, the murder of women in our community seems like harm to our
community. Sex workers are a part of our everyday society and because of society's viewing of
prostitutes as "lesser" or "beneath" the general population; crimes committed against them appear to
not be as serious.
The Regulation of prostitution

Does Sex Sell?
When you go to Epifanio de los Santos Avenue (EDSA), we are bombarded with huge billboards
in hope to catch the attention of passengers, which include pictures of people in lingerie or
underwear. A few months ago, there was a controversy surrounding the Philippine Volcanoes, a
Philippine rugby team, for posing too provocatively for an underwear company in EDSA. It was
deemed "inappropriate" by the mayor of Mandaluyong, Benhur Abalos and Valenzuela mayor,
Sherwin Gatchalian (Naredo & Pedrasa, 2011). Many were offended by how many innocent
children can perceive those titillating images. These scantily clad models that are in the billboards
are made to sell and appeal for our sexuality to our human instincts. Sexuality is both an attribute
...show more content...
This shows how much people are offended with putting vulgar images in advertisements.
However, There is a slight problem with her research since the survey did not connect with how
much demand for products that are advertised vulgarly. This research paper will answer the
question if sex does sell among college students, both male and female gender. However, this
research could be biased since not all are comfortable about the topic of sex. Even though sex is
supposedly normal, it is a social taboo in different families, religion, sexual orientation and region.
The world has a diverse definition about what sex should be, some can be liberal and others can be
conservative, hence some college students might not be comfortable or may lie while answering
many of the questions in the survey. This may cause some errors with the study nonetheless this
research still might help to answer the question, "Does sex sells?" and what are these images gives
and influence to society. Carlos' hopes that this paper can answer the question, "If sex does sells?" I
hope to determine whether putting sexual innuendoes in advertisements help people to remember
and buy the product that are being advertised? Does putting too much sexual images change our
view towards sex? What are the positive and negative effects it can have to the people looking at it?
Should marketers stop putting sexual images on

Sex in Advertising
Sex in Advertising I chose sex in advertising for my research topic because I do not know about it
well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I
often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds
of advertising. I wonder that there are some physiological reasons why people pay attention to sex
images. Also, learning about sex in advertising is useful for my career because I want to work for an
advertising company in the future. I infer that sex sells has both good and bad aspects and I can
use it effectively by learning it accurately. If I use it effectively, we can make much money.
However, we also take a risk by using sex in ads because...show more content...
However, sex appealing is effective to give an romantic image on something that people cannot
be see, too. For the fragrance companies, it is not easy to identify themselves, and also customers
may become confuse which fragrance they want. This is because people cannot smell odor of
perfume unless they test in the store. However, sex in advertisement give customers an idea that
using the fragrance makes them sexy. For example, the fragrance company Jovan in Britain has
used sexual appealing advertisement since the company launched their musk cologne. Since their
sales of first year was 1.5 million dollars, it turned into 75 million dollars in 1978. After 11 years,
their sales became 85 million dollars (Reichert, p. 260). Lastly, I want to know that how people
react to sexual images in advertising. I infer that there are some similarities and differences
between how men react and women do. In the most case, I think that boys are more likely to have
their eyes gotten by sexy images but girls are more likely to be convinced by sexual appeal in the
advertisement. Hultin and Lundh surveyed the response to the sexual advertisement. In the survey,
they had interview with Swedish high school students includes both boys and girls. Most boys
answered that they would not change their brands that purchase because of sexual images but they
agree that sexual images have an

Outline :
Introduction
Sexual appeals in advertisment
Why sex sells?
What to be careful of when using sexual appeals in marketing.
Effectivness of sex appeal.
Positive roles of sexual appeals in advertising.
Negative roles of sexual appeals in advertising.
Conclusion
Pictures
References
Introduction:
Sex Appeal is one such method of differentiation that suppliers have found and proven to be
successful. By targeting our basic animalistic behaviour, namely the drive for sexual reproduction,
firms have found that through a cleverly designed message containing sex appeal, they can attract
and hold on to consumers' attention, thus making it more...show more content...
Sure, this attention–getting strategy is popular.
Is sex appeal effective?
Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer's
attention. It's human nature to be curious about sex. A pair of long legs on a billboard is more
likely to catch (and hold) a guy's attention than a puppy, regardless of how cute it may be. Even
women are drawn to them, perhaps with the desire of having goddess–like legs.
However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand
boycotts that affect sales and damage brand reputation. Abercrombie & Fitch has been involved in
several scandals, the latest from their most recent catalog entitled "XXX Wet, Hot Summer Fun." On
April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a

resolution condemning A&F's advertising tactics. This resolution, backed by several nonprofit
organizations, suggests citizens and shareholders boycott Abercrombie's products and to take a stand
against the company's marketing strategies. Although sexy images in catalogs are not at all
uncommon, "XXX Wet, Hot Summer Fun" featured naked boys and girls frolicking in natural
settings. Not quite appropriate for an apparel catalog targeted at teenagers.
Sex in advertising has stirred controversy

Sex Is A And A Primary Form Of Marketing
Based on recent studies, in today's society, sex is overrated and a primary form of marketing. Most
pre–teens and teenagers learn about sex and sexual activities on social media, beating the
classrooms and parents to the "the birds and the bees" talk. The health and family life education
course in most secondary schools, just give sample of sex education and not the raw truth. Sex is
natural and it is an aspect of life. Everyone must engage in some form of sexual activity at least
once or more, in their lifetime. However, educating youths about the sex is required. Sex has many
pros as well as cons and students are entitled to learn about it before they engage in sexual acts;
which often leads to dishonorable situations.
My proposal is issued to the Government of Grenada. This is a solicited proposal. This proposal
is for the implementation of sexual education programs and disregard the "HFLE" subject in
secondary schools. This sexuality education program would be called "Get Real." The "Get Real"
program setting would be in every secondary and tertiary level schools within the island of Grenada.
It will be a one–period (thirty–five minutes) course. Students' ages will range from 12–19. Get real,
should be offered every first term of the school year and should be a mandatory subject for all
entering students. At this time, students' minds would be open, fresh and ready to absorb
knowledge. Also, the earlier the better. This will allow them to refrain

Does Sex Actually Sell?
Does Sex Actually Sell? In advertising, sex is the use of provocative imagery and erotic messages
that are specifically designed to gain interest in a particular product. Typically, in ads beautiful
women or handsome men are used to lure in the viewer or consumer. A McDonald's ad from 1977
focuses on selling their product using a family oriented scene. Forty years later, Burger King releases
an ad that focuses more on oral sex and degrading women. This illustrates that women have gone
from being nurturing figures to sex symbols in advertisements. In 1977, Jet and Ebony featured a
McDonald's advertisement in their magazines. Ebony is monthly magazine, while Jet is a weekly
magazine, but they both focus on the black community. Ebony is one of the oldest and most
successful African American magazines. Typically, women from the middle class to the wealthy
read the magazines. The magazines feature trends, advice, entertainment and news on black life in
America. In 1977, McDonald's released an ad that features an African American family of four all
sitting together in a booth. The family includes a mother, father, daughter and son. They are all
wearing casual clothing and eating a dinner that consists of French fries and cheeseburgers. Each
of them are all holding a different item off of the menu. Certain colors are used such as, dark
purple, blue, black, red, and yellow. They all seem to be very happy because they are smiling and
laughing with each other. The ad says,

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