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SoCon 12 : Where are you in your mobile maturity?

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Keynote presentation by Jeff Haynie for the SoCon12 conference in Atlanta, GA at Kennesaw University on February 4, 2012.

Veröffentlicht in: Technologie, Business
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  • Thx for sharing! great understanding of the mobiel business!
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  • Thanks for sharing! Very informative content!
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SoCon 12 : Where are you in your mobile maturity?

  1. Where are you inyour mobile maturity? Jeff Haynie
  2. Jeff Haynie @jhaynie
  3. Founded in 2007130 EmployeesMountain View,CA HQ,Offices in London, Tokyo$31.5M -Mayfield, Translink, Storm,Sierra, eBay, RedHat2011 Magic Quadrant for MobileConsumer Application Platforms: Visionary
  4. Mobility willchangehumanity
  5. Mobile was easy in 2007
  6. Still an Apple world in 2008
  7. Winds ofAndroid change
  8. The iPad hit.So did Android.
  9. Desktop MobileDecember 2010Mobile Out ShipsDesktop
  10. 2012Mobile ChaosReigns
  11. Source: Flurry,comScore, Alexa
  12. Source: IDC
  13. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships?
  14. The Need for a Mobile Strategy Yesterday Today 3-tier centralized web architecture Cloud connected app centric modelPresentation Logic Data
  15. Building Your Mobile Strategy:5 Key Questions1) Objectives: What are my key needs in mobile?2) Scope: How many projects will I take on over the next 3 years?3) Platforms: What devices and OSes do I want to be on?4) Business Model: How will I monetize my move to mobile?5) Plan: How do I create a sustainable mobile strategy?
  16. Step 1: Define ObjectivesOption A Option BI need my iPhone app! Grow revenuePort website to app Drive down costOutsource everything Extend businessMonthly time horizon Engage mobile customers Multi month time horizon
  17. Step 2: Three-year outlook Number of projects ComplexityScope your needsand determineplatforms Step 3: Platforms
  18. Step 4: Identify Your Business ModelsGo beyond app sales and advertising for monetization opportunity App Store Sales Advertising Brand Loyalty In-app Purchase + Engagement Freemium/Upsell Coupons + Loyalty SaaS/Mobile Mobile Commerce/ Subscription Offering Direct Purchase
  19. Step 5: Build a Mobile Strategy Mobile Maturity Model Exploration Acceleration InnovationPerspectivesCustomer Inform Engage TransactPlatforms 1 2 All Major PlatformsPeople Outsourced Mix In-House Reusable Modular Integrated MobileTechnology Native Components Platform
  20. Building a Mobile StrategyMobile Maturity Model: 2011 vs. 2010
  21. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔
  22. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔ ✔
  23. Thank you! Jeff Haynie @jhaynie

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