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Lean Product design is the New Marketing

This is the talk I gave at MarTech San Francisco, March 31, 2015.

It focuses on the principles of lean product design as the foundation for driving great relationships that build true consumer value.

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Lean Product design is the New Marketing

  1. L E A N P R O D U C T D E S I G N 
 I S T H E N E W M A R K E T I N G J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
  2. T H AT ’ S A S I N I N E ! A D D P H O T O S W H I L E Y O U R U N ? @ J B O O G I E
  3. Y O U R U N PA S T T H I N G S T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  4. Y O U R U N PA S T S C E N E RY T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  5. @ J B O O G I E
  6. I R A N PA S T T H I S S C E N E T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  7. @ J B O O G I E
  8. @ J B O O G I E
  9. VA L U E @ J B O O G I E
  10. VA L U E @ J B O O G I E
  11. VA L U E @ J B O O G I E
  12. R E L AT I O N S H I P S A R E E M E R G E N T @ J B O O G I E
  13. R E L AT I O N S H I P S A R E E M E R G E N T @ J B O O G I E
  14. T H E R E A R E I N F I N I T E WAY S T O C R E AT E G R E AT P R O D U C T E X P E R I E N C E S @ J B O O G I E
  15. – N AT H A N S H E D R O F F “Marketing is the ‘inhale’. It’s how you learn.” @ J B O O G I E
  16. W E ’ R E U S I N G T H E W R O N G T O O L S T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S @ J B O O G I E
  17. C O N T I N U O U S L E A R N I N G T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S @ J B O O G I E
  18. L E A N P R O D U C T D E S I G N L E A R N I N G I N A C O N T I N U O U S W O R L D @ J B O O G I E
  19. H U M I L I T Y C O M P O N E N T S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  20. E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  21. I T E R AT I O N C O M P O N E N T S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  22. U S E R - C E N T E R E D P O V C O M P O N E N T S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  23. D ATA C O M P O N E N T S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  24. R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  25. D E L I B E R AT E D E S I G N C O M P O N E N T S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  26. C U LT U R E O F L E A R N I N G O U T C O M E S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  27. P R O D U C T + M A R K E T I N G O U T C O M E S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  28. G E T T O P R O D U C T FA S T E R O U T C O M E S O F L E A N P R O D U C T D E S I G N @ J B O O G I E
  29. T H A N K Y O U J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
  30. http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg

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This is the talk I gave at MarTech San Francisco, March 31, 2015. It focuses on the principles of lean product design as the foundation for driving great relationships that build true consumer value.

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