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PR Divas Social Media Workshop Tips

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Janet Fouts
Janet Fouts

Notes from the PR Divas social media workshop in San Francisco

Education
1 of 63
PR Divas ,[object Object],[object Object]
When should you start?
Building buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cause and effect
Do we have to be everywhere?
What are your goals? ,[object Object],[object Object],[object Object],[object Object]
What to measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In order to influence anyone you must first understand their point of view. Listen first.
Listen up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JanetFouts.com/listen
Listen for the good ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Create a system for listening ,[object Object],[object Object],[object Object],[object Object]
You can’t control it
Mistkaes happen ,[object Object]
The theatre responds
The people respond ,[object Object],[object Object],[object Object]
The theatre responds
Response ,[object Object],[object Object],[object Object]
Capozzola.com
Bury it with love ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Box ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Define the product
Define the Market ,[object Object],[object Object],[object Object],[object Object]
Concepts and Keywords ,[object Object],[object Object],[object Object]
Locate resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find your networks ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object]
What’s Twitter again? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up accounts ,[object Object],[object Object],[object Object],[object Object]
Listen, engage, repeat ,[object Object],[object Object],[object Object],[object Object],[object Object]
Doing it right
Twitter setup ,[object Object],[object Object],[object Object]
 
 
 
Set up a Twitter Acct ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object]
Building a Facebook page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build your fan page ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Build a Fan page ,[object Object],[object Object],[object Object],[object Object]
Who’s gonna do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Efficiency matters ,[object Object],[object Object]
Team tagging
 
Editorial calendar ,[object Object],[object Object],[object Object],[object Object]
Objective Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market performance
Schedule and delegate
 
Co-tweet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Co-tweet
Blip TV ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gist ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Hired guns ,[object Object],[object Object]
Going virtual ,[object Object],[object Object],[object Object],[object Object]
Ask me anything ,[object Object],[object Object],[object Object],[object Object],[object Object]

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