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Managing your Personal Brand

This is from a presentation given at UC Hastings School of Law to help law school students understand more about building and monitoring their personal brand with a special focus on social media sites and reputation monitoring.

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Managing your Personal Brand

  1. 1. “The most important advice I can give a lawyer with judicial ambitions is to conduct himself or herself in a way so as to establish an outstanding reputation, both in terms of practicing law and contributing to the community... If you are concerned about your reputation, you will also be concerned about your ability, your ethics, and how you treat opposing counsel, litigants, and the judges before whom you appear.” –Justice Marvin R. Baxter 3 3