A (very) brief introduction to Mixpanel, analytics and how to connect with this data. Compiled by me in 2014, for then-teammates at Prompt.ly

1. Mixpanel Basics
How to know what’s going on.

2. We use Mixpanel to look at our data.
● www.mixpanel.com
● World standard for analytics data.
● Ask an admin for an invite.

3. What is “Analytics Data”?
● Analytics data describes what’s happening
● Consists of “events”
● Events describe:
○ What happens in the app
○ Who is doing it
○ When it occurs

4. (Examples of Events)
● Started Signup
● Completed Signup
● Sent Promotion

5. Events have Properties.
● Started Signup has “signup_method”
○ Value is Facebook, or Manual, depending on which
option the user picked.

6. Mixpanel asks questions of our data.

8. Three types of questions:
1. Segmentation (Counts of users)
2. Trends (Counts over time)
3. Funnels (Drop off within a sequence)

9. Segmentation:

10. Trend:

11. Funnel:

13. Our Funnels:
● Sign Up
○ (Facebook, Manual)
● Activation
○ (Total, by Booking, by Promo)
● Promotion Flow
○ (Start, Email, SMS, Facebook)
● Booking Flow

14. “Where Do I Start?”

15. How Do I Keep Learning?
● Watch:
○ Advanced Mixpanel Topics:
○ https://mixpanel.com/learn/get-started
● Subscribe:
○ Analytics Academy Newsletter:
○ https://segment.io/academy/
● Ask:
○ Teammates: Jordan@ Flynn@ Eli@
○ Video chat with others: https://clarity.fm/

16. Thanks.