Gamification in HR and change management

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Basics about playful design and gamification in companies. Focused on change management and HR. Used in many private presentations in Czech republic, 2017.

Recruiting & HR

Gaming principles in people & change management

step to ludology
about design
gamers‘ world
gamification
practical examples
implementation obstacles
new horizons

productivity
loyalty
sales
engagement
crm data
change of behaviour
(employer) branding

process management
human capital
marketing
change management
education

real participation
influencing the outcome
clear rules
easy to understand gameboard
defined interaction
powerful story
mistakes allowed
reward at the end

meaningful expectation
passive approach
serious theme
attractive content
clever design
approval by society
...

fear of acceptance
difficulty of implementation
paralysis of analysis
guarantee of correct decision
missing basics in company
absence of global strategy

Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/company/court-of-moravia

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