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Social Media Marketing 101

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Jevan Woolley
Jevan Woolley
TechnologieDesign
1 von 43
Social Media Marketing 101 Jevan Woolley McCann Erickson
FIRST THINGS FIRST
Background (so who is this guy?) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recent projects ,[object Object],[object Object]
Who am I talking to? ,[object Object],[object Object],[object Object],[object Object]
How do you participate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why am I here? ,[object Object],[object Object],[object Object],[object Object]
SOME DEFINITIONS
Web 2.0 ,[object Object],[object Object]
Web 2.0 (cont'd)
Social Media ,[object Object]
Social Media (cont'd)
Social Media Marketing (SMM) ,[object Object]
THE PAST, PRESENT, FUTURE OF INTERNET MARKETING
Web 1.0 (the Past) ,[object Object],[object Object],[object Object]
Web 2.0 (the Present) ,[object Object],[object Object]
Web 3.0 (the Future?)
A WORD OF WARNING (SQUARE PEGS DON’T LIKE ROUND HOLES)
When to use social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P OST ,[object Object],Source: Forrester Research, Dec-07
P O ST ,[object Object],Source: Forrester Research, Dec-07
PO S T ,[object Object],Source: Forrester Research, Dec-07
POS T ,[object Object],Source: Forrester Research, Dec-07
HOW DO WE GET STARTED?
Depends on resources… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… and the target audience. ,[object Object]
Defining level of engagement User Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDIES
Stop me if you've heard this. ,[object Object],[object Object]
Blendtec ,[object Object]
Blendtec ,[object Object]
A few others ,[object Object],[object Object],[object Object],[object Object],[object Object]
GMnext.com ,[object Object],[object Object],[object Object]
GMnext.com ,[object Object],[object Object],[object Object],[object Object]
Mightydog.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mightydog.com ,[object Object],[object Object],[object Object]
SO… WHAT ABOUT YOU?
Why should the Utah Department of Health jump in? ,[object Object],[object Object],[object Object],[object Object]
Current sites
Current sites
A POST exercise: Baby your Baby ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding an existing community ,[object Object],[object Object],[object Object],[object Object]
QUESTIONS / DISCUSSION

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