Here is an inside look of a Facebook page. Let's break it down.

1. PARTS OF A FACEBOOK PAGE
Time to break it down.

2. COVER PHOTO
CaptureThe Essence OfYour Business And Showcase
Your Product Or Service
Your Cover Photo is the first thing people will see when they visit your Page. Choose a unique photo (851 x 315 pixels)
and change it as often as you like. Some examples might include a popular menu item, album artwork or a picture of
people using your product. Be creative and experiment with images your audience responds well to.

3. PROFILE PICTURE (180 X 180 PIXELS)
Use A LogoThat People AssociateWithYour Business
Your profile picture represents your Page on other parts of Facebook including News Feed. Choose a picture that
embodies your business, such as a logo. Use a high quality image (851 x 315 pixels) that symbolizes your brand
efficiently.

4. TIMELINETABS
View Different Parts OfYour PageVia ItsTabs
TimelineTabs are located under your cover photo.
• TimelineTab – Displays yourTimeline
• AboutTab – Displays your description and basic information,
including when you joined Facebook and your Page genre
• Photo Tab – Displays your photos and photo albums
• LikesTab – Displays your total Page likes, people
talking about your Page, new Page likes and your
most engaged city and age group
• MoreTab –You can view events, videos and notes or
manage your tabs from the More dropdown menu
Please Note:
Tabs options
will vary from
Page to Page.
Different Page
types have
different tab
options. For
example, a
college Page
has the option
for a Reviews
tab while a
book Page
does not.

5. PAGETABS
VIEW DIFFERENT INSIGHTSVIA PAGETABS
PageTabs are located above
your cover photo.
• PageTab – Displays your Page
• InboxTab – Displays messages
• Notifications Tab – Displays
notifications in chronological order
• Insights Tab – Displays Facebook
Insights such as Page likes,
post reach, engagement and
Pages to watch (We will cover Insights
in depth later in the semester.)
• PublishingToolsTab – Displays your
published posts, scheduled posts and
drafts of posts.You can also search
your posts or create posts from here.

6. SETTINGS AND HELP
Setting and HelpTabs are located on
the right-hand side of the page.
• SettingsTab – Edit your Post
Attribution and Page Roles; add
Featured links or page owners; view
and manage Banned Users; view your
Page’s Activity Log and more
• HelpTab –Tour your Page, get help
with advertising, visit the Help Center
or send Facebook Feedback
Settings Menu

7. BUILDINGYOUR AUDIENCE
Use the Invite Friends link in the drop
down menu to the left of your Message
Button to invite friends to like your Page
or suggest your Page via an email contact
list by clicking on the Suggest Page link.
You can also share your Page on your own
Timeline, a friend’sTimeline, in a Group, on
another Page you manage or in a private
message by clicking the Share link.
If your fans click
on the button
with three dots
on it, they can
suggest edits, like
your Page as their
Page and report
or block your
Page.

8. TITLE AND MORE
• The title portion of your Page states your its
name and type and whether you personally
like and follow it.
• Facebook added a Call-to-Action button,
which you can customize into Book Now,
Call Now, Contact Us, Send Message, Use
App, Play Game, Shop Now, Sign Up, or
WatchVideo.
• Your fans can send you messages via the
Message button.

9. THE BIG PICTURE
• Status updates (aka posts) display in the middle of
your Page.
• Depending on your Page type, a variety of widgets
will appear in down the left side of the Page. For
example Page likes, apps, photo, video, posts by
others and event widgets all live on the left side of
the Page. You will also find your Posts to Page
widget here. Be sure to check it often to read and
respond to posts by others.
• To the right of the Page, you will find the current
week’s Page likes and post reach and Call-to-
Action Button Clicks.
• Also to the right of your Page, you can access your
posts by year.
z

10. MANAGE POSTS
Pinned Posts – Anchor the most important story
to the top of your Page for up to seven days or
delete posts that are no longer pertinent.
Highlight and Hide Stories – Highlight
important stories or hide stories that aren’t as
engaging or relevant.

11. TIPS FROM FACEBOOK
 Publish visually engaging Page posts –While a diverse set of post types is important, posts
including a photo album or picture can generate 2X more engagement than other post types.
 Use Page Insights to optimize your Page posts – For example, find out when people engage
most with your content and post during those hours. On average, Facebook has found that
people visit and engage with Pages most often between 9 p.m. and 10 p.m., with the 18-24
age group being the most active.
 Pin a post each week – Pin an important story to the top of your Page each week. Posts can
stay pinned for up to seven days.
 Post daily to your Page – Although you can pin a post to the top of your Page, continue to post
daily to engage your audience.

12. SOURCES
www.facebook.com
Louise Jett