The VIP Experience for Gamers | Blaine Graboyes

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Delivered at Casual Connect Europe 2017. Gamers are the largest underserved demographic. We’re stereotyped as teenagers in our parents’ basements. In reality, we’re adults who over-index for income and education. We’re looking for a place that treats us like VIPs. Casinos are experts at this and they’ve built their brands as the ultimate destination. This session will explore how esports teams, leagues, developers, and publishers can work with casinos to deliver the ultimate VIP experience for gamers.

Technology

1
OVERVIEW
The VIP Experience For Gamers
Gamersarethelargestunderserveddemographic.We’restereotypedas
teenagersinourparents’basements.Inreality,we’readultswhoover-indexfor
incomeandeducation.We’relookingforaplacethattreatsuslikeVIPs.Casinos
areexpertsatthisandthey’vebuilttheirbrandsastheultimatedestination.This
sessionwillexplorehowesportsteams,leagues,developers,andpublisherscan
workwithcasinostodelivertheultimateVIPexperienceforgamers.

2
Blaine Graboyes, CEO
BlaineGraboyes,Co-FounderandCEOofGameCoandTheGamerAgency,isan
award-winningexecutiveproducerandgamedesignerwithnearly20yearsof
experiencedevelopingdigitalentertainment.Hehasproducedover4,000projects
forclientssuchasBlizzardEntertainment,SonyPicturesandDisney.
INTRODUCTION
Inventor of
The Video Game
Gambling Machine
The Premier
Independent Esports
Production Company

3
TITLE TEXTHOW IT WORKS
The Player Experience
• BET
• Players bet with cash or TITO ticket
• Bet denominations from $1 to $20
• PLAY
• Players have ~1 minute per game to
achieve their best score possible
• POWER-UP
• Some sessions provide Power-Ups
with cash and in-game awards
• WIN
• Players score is their payout

4
TITLE TEXTTHE GAMER AGENCY
GameCo’s Esports Subsidiary
THE PREMIERE INDEPENDENT ESPORTS PRODUCTION COMPANY

6
THE PROBLEM
THE CASINO FLOOR: UNCHANGED IN 50 YEARS

7
THE PROBLEM
GAMER STEREOTYPES: OUTDATED AND DANGEROUS

8
OUR VISION
CREATE A VIP EXPERIENCE FOR GAMERS

9
THE VIDEO GAME CASINO
THE CASINO FLOOR OF THE FUTURE

10
TITLE TEXTMARKET SIZE
59%41%
024.3MIL TARGET CUSTOMERS [X-USA)
022.9MIL TARGET CUSTOMERS [USA]
008.9MIL MILLENIALS
008.0MIL GEN X
00PLUS 6.0MIL BOOMERS
CRITERIA
• Over 21 Age
• Top HH $$$
• Play Games
• Visit Casinos
43%57%
NOW 022.9MIL CUSTOMERS (USA)
+5YRS 050MIL CUSTOMERS (USA)
Sources: Kaiser Family Foundation estimates based on the Census Bureau's March 2015 Current
Population Survey (CPS: Annual Social and Economic Supplement); Entertainment Software Association

11
TITLE TEXTWHERE DO GAMERS GATHER?
LIVING ROOMARCADES EVENTS

12
TITLE TEXTWHAT IS VIP?
What Do We Mean By VIP?
Make patrons feel special,
appreciated, and valued
DIFFERENTTYPESOFVIPCUSTOMERS
• BiggestFans=Loyalty
• BiggestSpenders=Revenue
• Players/Teams=Clout
• Likemindedness=Community

15
DISCOVERY
GAMBLE PLAYING
VIDEO GAMES
AT THE CASINO

News Feed
What's on your mind?
Top News . Most Recent 300+
Bill Land Jenny Davisand shared a link
Gambling Playing Video Games
www.youtube.com
Now you can gamble playing video games at the casino with the world’s
ﬁrst skill-based Video Game Gambling Machines (VGM) from GameCo.
Your score is your payout!
3 hours ago . Comment . Like . Share
Mike Espinal
This looks so cool! Can’t wait to hit the casino this weekend with the crew!
2 hours ago . Like
View all 4 comments
9 People like this
16
SOCIAL SHARING

17
FIRST CONTACT
YourVIP Arrival
Bobby Zaroff
We’re looking forward to your arrival this Friday.
OurVIP Concierge will be waiting for you on arrival.
Please feel free to reach us via email or text at 555-777-9823.
We promise to make your visit a once in a lifetime experience!
February 11, 2017

36
TITLE TEXT
Blaine Graboyes CEO
blaine@gameco.com | 310.359.0379
GET IN CONTACT
WE’RE BRINGING
THE FIRST VIDEO GAME
GAMBLING MACHINES
TO CASINO FLOORS. NOW!

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1. 1 OVERVIEW The VIP Experience For Gamers Gamersarethelargestunderserveddemographic.We’restereotypedas teenagersinourparents’basements.Inreality,we’readultswhoover-indexfor incomeandeducation.We’relookingforaplacethattreatsuslikeVIPs.Casinos areexpertsatthisandthey’vebuilttheirbrandsastheultimatedestination.This sessionwillexplorehowesportsteams,leagues,developers,andpublisherscan workwithcasinostodelivertheultimateVIPexperienceforgamers.

2. 2 Blaine Graboyes, CEO BlaineGraboyes,Co-FounderandCEOofGameCoandTheGamerAgency,isan award-winningexecutiveproducerandgamedesignerwithnearly20yearsof experiencedevelopingdigitalentertainment.Hehasproducedover4,000projects forclientssuchasBlizzardEntertainment,SonyPicturesandDisney. INTRODUCTION Inventor of The Video Game Gambling Machine The Premier Independent Esports Production Company

3. 3 TITLE TEXTHOW IT WORKS The Player Experience • BET • Players bet with cash or TITO ticket • Bet denominations from $1 to $20 • PLAY • Players have ~1 minute per game to achieve their best score possible • POWER-UP • Some sessions provide Power-Ups with cash and in-game awards • WIN • Players score is their payout

4. 4 TITLE TEXTTHE GAMER AGENCY GameCo’s Esports Subsidiary THE PREMIERE INDEPENDENT ESPORTS PRODUCTION COMPANY

5. 5 TITLE TEXTMICROSOFT ESPORTS & GAMING

6. 6 THE PROBLEM THE CASINO FLOOR: UNCHANGED IN 50 YEARS

7. 7 THE PROBLEM GAMER STEREOTYPES: OUTDATED AND DANGEROUS

8. 8 OUR VISION CREATE A VIP EXPERIENCE FOR GAMERS

9. 9 THE VIDEO GAME CASINO THE CASINO FLOOR OF THE FUTURE

10. 10 TITLE TEXTMARKET SIZE 59%41% 024.3MIL TARGET CUSTOMERS [X-USA) 022.9MIL TARGET CUSTOMERS [USA] 008.9MIL MILLENIALS 008.0MIL GEN X 00PLUS 6.0MIL BOOMERS CRITERIA • Over 21 Age • Top HH $$$ • Play Games • Visit Casinos 43%57% NOW 022.9MIL CUSTOMERS (USA) +5YRS 050MIL CUSTOMERS (USA) Sources: Kaiser Family Foundation estimates based on the Census Bureau's March 2015 Current Population Survey (CPS: Annual Social and Economic Supplement); Entertainment Software Association

11. 11 TITLE TEXTWHERE DO GAMERS GATHER? LIVING ROOMARCADES EVENTS

12. 12 TITLE TEXTWHAT IS VIP? What Do We Mean By VIP? Make patrons feel special, appreciated, and valued DIFFERENTTYPESOFVIPCUSTOMERS • BiggestFans=Loyalty • BiggestSpenders=Revenue • Players/Teams=Clout • Likemindedness=Community

13. 13 PILLARS OF THE VIP EXPERIENCE BRAND ENVIRONMENT EXPERIENCE CULTURE • Promise • Value • Authenticity • Community • Unique • Personalized • TopService • Meaningful • Appeal • Cleanliness • Quality • Efficient • Loyal • Creative • Critical • Responsive

14. 14 THE PLAYER’S JOURNEY

15. 15 DISCOVERY GAMBLE PLAYING VIDEO GAMES AT THE CASINO

16. News Feed What's on your mind? Top News . Most Recent 300+ Bill Land Jenny Davisand shared a link Gambling Playing Video Games www.youtube.com Now you can gamble playing video games at the casino with the world’s ﬁrst skill-based Video Game Gambling Machines (VGM) from GameCo. Your score is your payout! 3 hours ago . Comment . Like . Share Mike Espinal This looks so cool! Can’t wait to hit the casino this weekend with the crew! 2 hours ago . Like View all 4 comments 9 People like this 16 SOCIAL SHARING

17. 17 FIRST CONTACT YourVIP Arrival Bobby Zaroff We’re looking forward to your arrival this Friday. OurVIP Concierge will be waiting for you on arrival. Please feel free to reach us via email or text at 555-777-9823. We promise to make your visit a once in a lifetime experience! February 11, 2017

18. 18 TRAVEL

19. 19 ARRIVAL CONCIERGE

20. 20 PERSONAL CHECKIN

26. 26 MEETING PEOPLE

27. 27 GAMING LOUNGE

28. 28 ESPORTS

29. 29 SPORTS BOOK

30. 30 GAMBLING

31. 31 WIN CASH

32. 32 WIN PRIZES

33. 33 NIGHTCLUB

34. 34 BOTTLE SERVICE

35. 35 THE NEXT MORNING

36. 36 TITLE TEXT Blaine Graboyes CEO blaine@gameco.com | 310.359.0379 GET IN CONTACT WE’RE BRINGING THE FIRST VIDEO GAME GAMBLING MACHINES TO CASINO FLOORS. NOW!

The VIP Experience for Gamers | Blaine Graboyes

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