Delivered at Casual Connect Europe 2016 In Murka we believe that only innovative experiments can result in creating a distinguished product. Scatter Slots is all about innovation – from unusual content to game mechanics. The main idea of Scatter Slots is to create a unique gambling atmosphere for players during every step in the game. In this session we’ll show how adding gambling mechanics to such common gaming elements as hourly bonuses can influence the engagement of the users.

1. Gambling is Everywhere
An Innovative Approach
to Retention Mechanics in Games
by Anatolii Henis
for Casual Connect Europe 2016

2. We are

4. Apple App Store
US-Casino 11
US-Card 12
US-Games 35
US-Overall 49
Google Play
US-Casino 11
US-Games 34
US-Overall 36
Highest Top Grossing
(Jan 2016)

5. What do our players love to do?

6. Slot players love to gamble

7. to gamble -
to do something that involves risks that
might result in loss of money or failure,
hoping to get money or achieve success

9. Skinner

10. …then we decided
to go even further

11. …then we decided
to go even further

12. WE HAVE THE POWER!!

13. To create something new we have to break with the old

15. Ordinary
hourly bonus

16. Hourly bonus for the slot players

18. Players must have fun when they pay

20. What is «Lottery»?

21. Time to gamble!

22. Lucky Chests

24. In-game events are a must

26. GrossRevenue
0
1
2
3
Day
Event started

27. Thank you!

28. Questions?
Anatolii Henis
CTO @ Murka
anatolii.henis@murka.com