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Delivered at Casual Connect USA 2016. Years ago, John created a casual games studio from scratch, by himself, with no money. Now, it’s a thriving small business, and he's reapplying the lessons learned from the casual game market in hopes of launching successful indie games under his new label, Burger Circus. Learn how to launch successful titles, the easy way, as he explains decisions made, data gathered, and marketing strategies developed while crafting their game, RogueMON, on a don't-quit-your-day-job budget.