Making Things Viral | NIFTIT
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This document provides tips on how to make content go viral on social media platforms like Facebook. It discusses testing headlines and framing content in a way that generates clicks and shares. The key factors outlined are creating engaging content, optimizing headlines and images to spark curiosity and emotion, testing performance through A/B testing and analytics, and ensuring the user experience and shareability on websites and social media are easy and optimized. While luck plays a role, following best practices for content, testing, and user experience can increase the chances of content spreading widely online.
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Making Things Viral | NIFTIT
- 4. Popquiz A! ! A Journalist Goes Undercover As A Waitress. Guess Which Job Was Harder?! B! ! Watch a Diner Waitress Explain to A Wall Street Guy How Money Works in America! Which headline produce more clicks?!
- 5. Popquiz
- 6. Whatisvirality Shares per View! Clicks per Share! Viral?! LOW! LOW! Nope! HIGH! LOW! Kinda?! LOW! HIGH! Not so much! HIGH! HIGH! HELL YEAH!! Your content must be shareable and clickable.!
- 7. Whydopeopleshare If you can find that happy medium between entertainment and an emotional connection, you can make some magic happen.! Anger! Sadness! Happiness!Relaxation! Shareable: “I’m angry yet entertained. I must do something right now.” *click*! Not Shareable: “Just chill, we’re all gonna die anyways. Humanity is doomed.” *sigh*!
- 9. Sixdegreesofviral Getting your audience to like.! Getting your audience to click and share.! Getting your audience’s friends to click.! Getting your audience’s friends’ friends to like and share.! Getting your audience’s friends to share.! Getting famous people to like and share.!
- 10. So.Howdoesitwork? 1. Content: Find and/or create amazing content.! 2. Framing: Optimize content to be really clickable on Facebook! 3. Tech/UX: Optimize your site to be really good at sharing content back to Facebook! 4. Data: Never stop testing!!! 5. Luck: Pray hard. Or capture a unicorn.!
- 11. Step1:EPICcontent 1. An Emotional Story ! 2. A Super Inspiring Meaningful Message! 3. The Right Time & The Right Place ( Raw, Honest Moments)! 4. Mind-blowing facts! 5. Every good story needs a villain & a hero!
- 12. Step1:EPICcontent ¨ An Emotional Story ! ¨ A Super Inspiring Meaningful Message! ¨ The Right Time & The Right Place ( Raw Moments)! ¨ Mind-blowing facts! ¨ Every good story needs a villain & a hero!
- 13. Step2:frameall thethings ¨ The Share Text! ¨ The Headline! ¨ The Excerpt! ¨ The Share Image! ¨ The Tweet!
- 16. UPWORTHYHEADLINES Headlines with “Curiosity Gap”! 1. Too vague? I don’t want to click JUSTINBIEBERSAIDSOMETHINGSTUPID,AGAIN 2. Too specific? I don’t need to click JUSTINBIEBERSAYS,“Ihatecatssomuch” 3. Spark curiosity. I want and need to click youwon’tbelievewhatjustinbiebersaid.iT’SHORRIBLE.
- 17. Questiontoself: ¨ Does it leave them wanting more?! ¨ Is it framed to share?! ¨ Is it ready to go?! ¨ Do we need an A/B test?!
- 18. Step3:A/BTESTING 1. Create two Bit.ly URLs: URL?r=A and URL?r=B! 2. Find 2 cities with similar demographics and populations amongst your fans. Use one Bit.ly on each! 3. Time it. The most Bit.ly clicks wins! Your Wall + Bit.ly + Stopwatch + Facebook Targeting!
- 19. Step4:uxbaby 1. Website = Gateway to Sharing! 2. Test and Adapt! 3. Fix your Share Buttons! Optimize Prime!
- 20. Step4:uxbaby
- 21. Step4:uxbaby
- 22. Step4:uxbaby
- 23. Step4:uxbaby
- 24. Step4:getlucky Virality is tough to predict.! More content = more chances for huge hit. !