The Craft of Experience
Jesse Schell
Creative Mornings
June 22, 2018
@jesseschell

EXPERIENCE
audience user player team

STORYTELLING
1) Engage the Imagination
- with -

INDIRECT
CONTROL
2) Put Them in Charge
- with -

Aladdin Mark II

Aladdin Mark II

When the best leader’s work is done,
the people say “We did it ourselves!”
- Lao Tzu ( 老子)

INTEREST
CURVES
3) Build to a Climax
- with -

Interest
Time

MEANING
4) Reinforce Deep Truths
- with -

The Schell Games Mission
To create experiences we are proud of
with people we like,
so we can make the world a better place.

MAGIC
5) Change the Rules
- with -

Only leaders can
remake the rules.
–Ed Catmull

-with- Storytelling
-with- Indirect Control
-with- Interest Curves
-with- Meaning
-with- Magic
Engage the Imagination
Put Them in Charge
Build to a Climax
Reinforce Deep Truths
Change the Rules
Keys to Experience Design
Slides: jesseschell.com
Email: jesse@schellgames.com
Twitter: @jesseschell