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The Craft of Experience
Jesse Schell
Creative Mornings
June 22, 2018
@jesseschell
EXPERIENCE
audience user player team
STORYTELLING
1) Engage the Imagination
- with -
INDIRECT
CONTROL
2) Put Them in Charge
- with -
Aladdin Mark II
Aladdin Mark II
When the best leader’s work is done,
the people say “We did it ourselves!”
- Lao Tzu ( 老子)
INTEREST
CURVES
3) Build to a Climax
- with -
Interest
Time
MEANING
4) Reinforce Deep Truths
- with -
The Schell Games Mission
To create experiences we are proud of
with people we like,
so we can make the world a better place.
MAGIC
5) Change the Rules
- with -
Only leaders can
remake the rules.
–Ed Catmull
-with- Storytelling
-with- Indirect Control
-with- Interest Curves
-with- Meaning
-with- Magic
Engage the Imagination
Put Them in Charge
Build to a Climax
Reinforce Deep Truths
Change the Rules
Keys to Experience Design
Slides: jesseschell.com
Email: jesse@schellgames.com
Twitter: @jesseschell

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The Craft of Experience