1. Happy Atoms is supported in part by the Institute of
Education Sciences, US Department of Education through
SBIR contract ED-IES-15-C-0025
@jesseschell
@happy_atoms

6. Targeting Player Transformation
➔ Main Users: Middle School Students (ages 10-14)
➔ Secondary Users:
◆ High School
◆ College Students
➔ Primary Market: Home
➔ Secondary Market: Schools
➔ Tertiary Market: Desk Toys

11. Gilbert N. Lewis
(my hero)

13. Von Hoffman Model: 1855

14. 1915 2015

19. Jam Week!

20. Happy Atoms is supported in part by the Institute
of Education Sciences, US Department of
Education through SBIR contract ED-IES-15-C-0025

21. Got the Grant – New Experiments!
➔ Silicone Rubber Experiments!
➔ 3D Printing Experiments!
➔ Retractable String Experiments!
➔ Vision Experiments!
➔ Sensor Experiments!
➔ Lighting Experiments!

22. ➔ Past prototypes & research support
Research
SBIR Phase I Grant
Awarded
Usability/Feasibility
Studies Completed
Prototype Development
& Iteration
2014

24. Desperately Seeking Experts…
Yotam (Chemistry Degree!) Brooke (PhD and stuff!)

25. Science is the belief in
the ignorance of experts.
–Richard Feynman

26. Gilbert N. Lewis
(my hero)

32. I can think of nothing that
an audience won’t
understand. The only
problem is to interest
them; once they are
interested, they
understand anything in
the world. –Orson Welles

34. Thanks!
Jesse Schell
jesse@schellgames.com
@jesseschell
@happy_atoms
Sign up today at happyatoms.com!
Slides?
jesseschell.com
See a demo!
Toy Fair booth 1855!