Weitere ähnliche Inhalte Ähnlich wie Citizen 2.0 (20) Mehr von Jesse Thomas (11) Kürzlich hochgeladen (20) Citizen 2.03. From the PEW / INTERNET PEW INTERNET & AMERICAN LIFE PROJECT The number of Americans using the Internet for political news has grown 525% since 1996 Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 4. From the PEW / INTERNET PEW INTERNET & AMERICAN LIFE PROJECT The number of Americans using the Internet for political news has grown 525% since 1996 52 Million use the Internet to research policy issues Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 5. From the PEW / INTERNET PEW INTERNET & AMERICAN LIFE PROJECT The number of Americans using the Internet for political news has grown 525% since 1996 50 Million Americans or 15% of all Americans cite the internet as their primary source of political information in 2006 52 Million use the Internet to research policy issues Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 6. From the PEW / INTERNET PEW INTERNET & AMERICAN LIFE PROJECT The number of Americans using the Internet for political news has grown 525% since 1996 26 Million use the internet about politics daily, 140% increase from 2002 The number of Americans using the Internet for political news has grown 525% since 1996 50 Million Americans or 15% of all Americans cite the internet as their primary source of political information in 2006 Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 7. From the PEW / INTERNET PEW INTERNET & AMERICAN LIFE PROJECT The number of Americans using the Internet for political news has grown 525% since 1996 25 Million have fact-checked the candidates online in 2006 The number of Americans using the Internet for political news has grown 525% since 1996 50 Million Americans or 15% of all Americans cite the internet as their primary source of political information in 2006 26 Million use the internet about politics daily, 140% increase from 2002 Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 8. From the PEW / INTERNET PEW INTERNET & AMERICAN LIFE PROJECT The number of Americans using the Internet for political news has grown 525% since 1996 52 Million use the Internet to research policy issues 50 Million Americans or 15% of all Americans cite the internet as their primary source of political information 26 Million use the internet about politics daily, 140% increase since 2002 25 Million have fact-checked the candidates online in 2006 Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 10. Uncertainty has grown three fold for the upcoming 2008 election How did you vote in the 2004 Presidential Election? How do you plan to vote in 2008? Base (1798): Citizen 2.0 (924): Citizen Voter (874) Q: In the 2004 presidential election, which political party did you vote for (for President of the United States)? Q: What political party do you expect to support in the 2008 presidential election? Boxed text indicates significantly higher differences at 95% level of confidence 2004 How I Voted 2008 How I plan to vote +289% -38% -14% Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. Independent /Undecided Republican Democrat 11. Gave rise to these questions Has the Internet impacted citizen engagement in democracy? How does the democratization of online information effect the political process? Does the Internet accelerate citizen activism? What are hot buttons for this election? Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 12. AGENDA METHODOLOGY THE EMERGENCE OF CITIZEN 2.0 THE MEDIA REVOLUTION SPARKING THE SEARCH FOR INFORMATION THE POWER OF CONNECTION CONCLUSION & IMPLICATIONS Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 15. The Emergence of Citizen 2.0 Radically rethinking democracy in the digital age Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 16. "Information is the currency of democracy" Thomas Jefferson Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 17. This can be summarized as the need for two things MORE INFORMATION BETTER, LESS BIASED INFORMATION 20. There are few demographic differences… Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 27. The Media Revolution The impact of the Internet on democracy Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 37. Sparking The Search for Information How Citizen 2.0 finds what they are looking for Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 38. A multitude of issues will impact how citizens vote in 2008 Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 46. The Power of Connection Leveraging Word-of-Mouth Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 48. The Internet provides a tool with the reach and targeting needed to get a political community started… Oiste Drink Liberally/Bull Moose San Fernando Valley Republicans Club sfvrc.org Meetup 54. Citizen 2.0 Effective Connectedness Summary & Implications Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved. 57. Study Commissioned By: Richard Kosinski VP, Political Advertising, Yahoo! [email_address] Research inquiries may be directed to: Edwin H. Wong Yahoo! 3333 Empire Avenue, Blg 5-2 nd Floor Burbank, CA 91504 p: 818.524.4507 [email_address] Citizen 2.0 Team: Edwin H. Wong Director of Customer Insights Organization, Yahoo! Christina Mautz Senior Marketing Manager, Yahoo! Glenn R. Kessler Co-Founder and Managing Partner, HCD Research Peter Smith Vice President, HCD Research Erin Carbone Analyst, HCD Research Chris Hubble CEO, Hall & Partners Liam Daley Partner, Hall & Partners Jon McNeill Account Manager, Hall & Partners Hinweis der Redaktion one time with auto transition to title