The Big Picture for Local News
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data on news habits and attitudes with a focus on community news
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The Big Picture for Local News
- 1. The Big Picture for Local News What the research says about the role of journalism in communities Jesse Holcomb Associate Director of Journalism Research, Pew Research Center
- 2. October 1, 2016 2www.pewresearch.org Peaks, valleys and plateaus: Tech trends shaping the news environment
- 3. October 1, 2016 3www.pewresearch.org Big shifts in devices people use to access information
- 4. October 1, 2016 4www.pewresearch.org Coincides with a shift in the services they use
- 5. October 1, 2016 5www.pewresearch.org Most have pay TV, though some are cutting the cord
- 6. October 1, 2016 6www.pewresearch.org A news-saturated public
- 7. October 1, 2016 7www.pewresearch.org Strong interest in news, including local
- 8. October 1, 2016 8www.pewresearch.org Topical interest in community issues
- 9. October 1, 2016 9www.pewresearch.org Pathways to the news largely screen-driven
- 10. October 1, 2016 10www.pewresearch.org About four-in-ten Americans often get news online, but TV still commands the largest reach
- 11. October 1, 2016 11www.pewresearch.org Social media’s sharp rise as a prominent pathway to news
- 12. October 1, 2016 12www.pewresearch.org News watchers overwhelmingly still prefer television, while readers have migrated to the web
- 13. October 1, 2016 13www.pewresearch.org Americans are quickly migrating to mobile
- 14. October 1, 2016 14www.pewresearch.org Economic pressures continue for publishers
- 15. October 1, 2016 15www.pewresearch.org The troubled state of newspapers
- 16. October 1, 2016 16www.pewresearch.org Sharpest declines in newsroom workforce since 2009 39% Percent decline of newsroom staff 1994-2014, according to ASNE
- 17. Fewer communities with a Washington correspondent 10/01/16 17
- 18. October 1, 2016 18www.pewresearch.org TV: Revenue is strong …
- 19. October 1, 2016 19www.pewresearch.org … but audience disruption may lie ahead
- 20. October 1, 2016 20www.pewresearch.org TV station consolidation continues In 2014, 171 TV stations changed hands to the tune of $5 billion.
- 21. October 1, 2016 21www.pewresearch.org Digital advertising a growing business, but unevenly distributed
- 22. October 1, 2016 22www.pewresearch.org Digital publishers are beginning to replace legacy •2009: 31 journalists at digital publishers were credentialed in DC to cover Congress (i.e., Huffington Post) •2014: 133 journalists at digital publishers (including MinnPost, CT Mirror) •Recent arrivals include Texas Tribune, Daily Beast, Vox Media •Newspaper reporters on the Hill went from more than 800 in the 1990s to 576 in 2014
- 23. October 1, 2016 23www.pewresearch.org Public attitudes: the trust and approval deficit
- 24. October 1, 2016 24www.pewresearch.org Low marks for national news media
- 25. October 1, 2016 25www.pewresearch.org Trust is higher for news orgs than for social media
- 26. October 1, 2016 26www.pewresearch.org Majority think the local news media does at least a fair job of keeping them informed of local news
- 27. Where are the opportunities in this landscape? • Audience is increasingly mobile and social • News interest in local issues remains strong • Incumbents hold market share, but weakening fundamentals • Critical information gaps emerging October 1, 2016 27www.pewresearch.org
- 28. The Big Picture for Local News What the research says about the role of journalism in communities Jesse Holcomb Associate Director of Journalism Research, Pew Research Center
Editor's Notes
- The broadband plateau has coincided with a dramatic uptick in smartphone adoption—today, about two-thirds of US adults own one.
- Here in the U.S., a shift is taking place. Broadband internet users increased until recently– now plateauing. Big divides along income, racial lines.
- Most US adults have a pay TV sub, but we learned in 2015 that about 15% of US adults consider themselves ‘cord cutters.’ Market research firms indicate total Pay TV subs peaked around 2012.