How to get publicity out
of a melon mashing video

This is Mashable

the top source for news
in social and digital media, technology and web culture. Pageviews: 25 m illion / month

This week they celebrated their
fifth year anniversary

Busch Gardens created a bir
thday video card and attached it to a tweet to @mashable Isn’t that nice?

The video

Get it: Mashable / Melon
Mashing

What happened next?

A blog post on the
front page of Mashable.com

“If Busch Gardens wa s
looking to get some publicity out of the melon mashing video, then mission acco mplished. We love it when brands use social media for clever marketing campaigns. We’ve clic ked the replay button on this video too m any times not to share with th e rest of you.” - Mashable

Results: Story shared via Twitter
& Facebook Relationship with Mashable Free publicity Increased followers Cost: close to nothing

We all have a story
to tell with a limited budget

The trick: have a story
that benefits the peo ple helping yo u share it.

What’s your melon mashing sto
ry? Thanks :) @jessedee