3. PLAY YAHOO! PENALTY SHOOTOUT GAME FOR (RED): ACTIVATION On June 11 th 2010, the first day of the World Cup, Yahoo! turned their Penalty Shootout Game (RED). Campaign ran in 15 countries and in 8 languages.
4. Yahoo! promoted the campaign extensively and globally to through their site, their advertising network and social network communities PLAY YAHOO! PENALTY SHOOTOUT GAME FOR (RED): ACTIVATION
![PLAY YAHOO! PENALTY SHOOTOUT GAME FOR (RED) The Vision: Partner with one of the largest sports sites in the world YAHOO! SPORTS to create a campaign that would coincide with the launch of the World Cup 2010, one of the largest global sporting events. Our objective was to drive mass amounts of awareness to (RED) as well as money to the Global Fund to help fight AIDS in Africa, while addressing a Yahoo! business objective. ,[object Object],[object Object],[object Object],The Challenge: Generate $100,000 USD for The Global Fund For every goal scored on June 11, 2010, Yahoo! would donate $1 up to $100,000](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)