Jerry Cheung

Shanghai City, China China

Digital Marketing Manager (Digital Head of Hasbro China Region)

Advertising / Marketing / PR

Key Responsibility: Working as the leader of the digital team in Hasbro China, responsibilities including digital team and agency management, all digital marketing campaigns, digital media-buy, media partnership and E-commerce projects. Key Achievements: 1.Transforms Movie 4 integrated marketing campaign and Transformers Tmall flagship store launch campaign . 2. Hasbro Tmall Kids Day and 11-11 promotions in 2014, yearly revenue 150% increased. 3. Hasbro China Digital Marketing and E-commerce Strategic Plan 2014-2016. 4. Hasbro brand portal revamp and other brands sites. 5. Digital team structure and setup. 6. Digital creative and media-buy agencies management.