The media product uses conventions of real films by studying camera shots and angles from Hollywood movies. It draws influence from the opening of the film "Juno" by showing the main character walking alone while being ignored. The product develops conventions by using a dual protagonist including a female black character, broadening the target audience and genre of "teen coming of age" stories. An independent distribution company would be suitable for marketing the film virally to teens through social media and in schools.

1. In What Ways Does Your Media
Product Use, Develop or Challenge
Forms and Conventions of Real
Media Products?

2. Our media product uses forms The opening of Juno shows the
and conventions of real media main character, Juno, going for a
products. Examples of this are walk, then she suddenly transitions
our camera shots. At the into a cartoon-like world. We
beginning of our course, we wanted to copy the same
studied many different atmosphere this scene had, so we
camera shots and angles made our opening of our main
(such as canted, crane, match- character walking around looking
on-action etc) that are often sad and lonely whilst everybody
used in high-budget ignored her.
hollywood movies. This
helped us to figure out what
kind of angle we would be
best for each scene. We drew
influence from various
different film openings, but
our main influence was a film
called Juno.

3. • Our media product
develops the forms
and conventions of
real media products.
We develop the “teen
coming of age” genre
by using a dual-
protagonist as the
main characters. As
well as this, one of
the characters is a
female black
person, which
unfortunately isn’t a
common sight to see
when it comes to
genres such as this. By
casting like this, we
have broadened our
target audience and

4. How Does Your Media Product
Represent Particular Social Groups?

5. • Our film mainly represents the “nerd” or “geek”
social group. It could be argued that our main
character falls into these categories, seeing as
nobody likes her and she doesn’t fit in with
anybody. We also challenge the “preppy group”
stereotype and show them to be
ignorant, thinking they’re better than other
people. This is shown in the scene where the
protagonist tries to fit in but gets rejected.

6. What Kind of Media Institution Might
Distribute Your Media Product and
Why?

7. • I think an independent distribution company
would be the best choice for our film in terms
of distribution. It would be marketed virally
through social networking sites, mainly
because teens are our target audience, and
teens make up a large number of active social
network users. It would also be marketed
through schools.

8. • An independent company such as Working
Title 2 would be the best distributor for our
film. Being distributed by an independent
distributor such as them would help us to
reach our niche target audience and get our
film well-known outside of the UK as well.

9. • I think an independent distribution company
would be the best choice for our film in terms
of distribution. It would be marketed virally
through social networking sites, mainly
because teens are our target audience, and
teens make up a large number of active social
network users. It would also be marketed
through schools.

10. • An independent company such as Working
Title 2 would be the best distributor for our
film. Being distributed by an independent
distributor such as them would help us to
reach our niche target audience and get our
film well-known outside of the UK as well.