1. TWITTER
WORKSHOP
@jvdschenk
www.twitterbij.nl
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2. TWITTER
WORKSHOP
@jvdschenk
www.twitterbij.nl
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3. Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk
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4. Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk
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5. TRENDS
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6. high
low
Edelman Trust Barometer
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7. high
Tru
s t
low
2000 2009
Edelman Trust Barometer
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8. ✓ Web 1.0
✓ Web 2.0
✓ Web 3.0
✓ Web 4.0
Social Media
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9. People
Technology Economics
Groundswell
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
6

10. People
A social trend in which people use technologies to get the
things they need from each other, rather than from traditional
institutions like corporations and/or government…
Technology Economics
Groundswell
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
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11. What is ‘social media’?
bron: socialbrite.org
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12. ‘Any online technology or
practice that lets u share
(content, opinions, insights,
experiences, media) and
have a conversation about
the ideas we care about’
What is ‘social media’?
bron: socialbrite.org
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13. cooperation
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
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14. cooperation
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
8

15. cooperation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
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16. cooperation
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
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17. cooperation
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
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18. collective
cooperation
(inter)action
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
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19. Sharing
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20. Sharing
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21. Experience sharing & conversation:
reviews and fora
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22. Experience sharing & conversation:
reviews and fora
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23. Experience sharing & conversation:
reviews and fora
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24. Experience sharing & conversation:
reviews and fora
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25. Collaborative production
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26. Collective (inter)action
✓ Virtual social networks:
“Webtribes”
✓ Social
✓ Business
✓ Socio-business
✓ Serious game
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27. Collective (inter)action
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28. Collective (inter)action
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29. Collective (inter)action
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30. SOCIAL MEDIA
FOR BUSINESS
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31. TRANSACTION
WEBSITE
BOOK NOW
ORDER NOW
..........
BACKOFFICE
SYSTEMS 3RD
PARTIES
Business and social media
Source : R. van den Hoff / CDEF Holding
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32. TRANSACTION INTERACTION
WEBSITE SOCIAL MEDIA
BOOK NOW
COMMUNICATION
ORDER NOW
EVENT DRIVEN
.......... Blogs
Reviews
Tags
RSS
BACKOFFICE
Photo
Audio
Video
SYSTEMS 3RD Wiki
PARTIES Social network
Business and social media
Source : R. van den Hoff / CDEF Holding
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33. Business and social media
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34. Amazon.com: How social can you be?
10%
product
info
90%
social
info
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35. 20

36. Twitter?
Twitter is a free social networking
and micro-blogging service that
enables its users to send and
re a d m e s s a g e s k n o w n a s
tweets. Tweets are text-based
posts of up to 140 characters
displayed on the author's profile
page and delivered to the
author's subscribers who are
known as followers.
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37. 140 is ... not easy
@ = Reply to [username].
RT = Retweet
IRL = In Real Life
DM = Direct Message
PRT = Partial Retweet
LMK = Let Me Know
BTW = By The Way
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38. 23

39. Twitter Lists
Categorize tweeps
Easy follow on themes
Explore you’re online brand
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40. WeFollow
✓ start following ‘peers’
✓ search on tags
✓ add your twitteraccount
✓ and.... search.twitter.com
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41. Twitcam
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42. Twitcam
✓ Broadcast video live!
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43. Twitcam
✓ Broadcast video live!
✓ Chat with viewers
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44. Twitcam
✓ Broadcast video live!
✓ Chat with viewers
✓ Save as a video -> archive
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45. Twitcam
✓ Broadcast video live!
✓ Chat with viewers
✓ Save as a video -> archive
✓ and.... search.twitter.com
26

46. Twitcam
✓ Broadcast video live!
✓ Chat with viewers
✓ Save as a video -> archive
✓ and.... search.twitter.com
26

47. Twitcam
✓ Broadcast video live!
✓ Chat with viewers
✓ Save as a video -> archive
✓ and.... search.twitter.com
26

48. Twitcam
✓ Broadcast video live!
✓ Chat with viewers
✓ Save as a video -> archive
✓ and.... search.twitter.com
26

49. Twitcam
✓ Broadcast video live!
✓ Chat with viewers
✓ Save as a video -> archive
✓ and.... search.twitter.com
26

50. Twitcam
✓ Broadcast video live!
✓ Chat with viewers
✓ Save as a video -> archive
✓ and.... search.twitter.com
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51. 27

52. TweetStats...
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53. Twittercounter.com
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54. Klout Analysis
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55. Klout
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56. The Klout Neighborhood
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57. Twois.net
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58. Backchannels
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59. Backchannels
✓ follow events
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60. Backchannels
✓ follow events
✓ hashtag ( #zv09 )
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61. Backchannels
✓ follow events
✓ hashtag ( #zv09 )
✓ several tools
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62. Backchannels
✓ follow events
✓ hashtag ( #zv09 )
✓ several tools
✓ integrated with other social
media applications
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63. Backchannels
✓ follow events
✓ hashtag ( #zv09 )
✓ several tools
✓ integrated with other social
media applications
✓ let others create ‘the buzzz’
for your event....
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64. Tweetreach.com
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65. Tweetreach.com
✓ measures the reach of
hashtags
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66. Tweetreach.com
✓ measures the reach of
hashtags
✓ Who contributed?
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67. Tweetreach.com
✓ measures the reach of
hashtags
✓ Who contributed?
✓ Type of tweets (@, #, regular)
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68. Tweetreach.com
✓ measures the reach of
hashtags
✓ Who contributed?
✓ Type of tweets (@, #, regular)
✓ How many people saw how
many tweets?
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69. Tweetreach.com
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70. Geome.me
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71. TwitDiff - Who stopped following me?
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72. Twitter Poll
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73. Twitter & RSS
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74. GET
ORGANIZED
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75. TweetDeck
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76. 43

77. source: commoncraft
RSS?
44

78. Netvibes
✓ aggregate content
✓ RSS Feeds
✓ organize yourself....
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79. RSS Reader; how does it work?
46

80. RSS Reader; how does it work?
46

81. RSS Reader; how does it work?
46

82. RSS Reader; how does it work?
46

83. RSS Reader; how does it work?
46

84. RSS Reader; how does it work?
46

85. RSS Reader; the result
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86. Feedly.com
✓ aggregate content
✓ RSS Feeds
✓ organise yourself
✓ measure reach
✓ save for later....
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87. Feedly.com Karma
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88. CLAIM YOUR
EXPERTISE
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89. En nu.....?
✓ hoe wil je jezelf profileren?
✓ waar zit jouw doelgroep /
zitten gelijkgestemden?
✓ kies, activeer & organiseer
✓ deel kennis
✓ participeer in de dialoog
✓ meet je ‘online presence’
✓ verbind je netwerken via
www.mindz.com
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90. Jeroen van der Schenk
E-mail : jeroen@garageselect.nl
Mindz : jeroenvanderschenk
Twitter : @jvdschenk
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