13. 1. Work harder than anyone else.
2. Be better prepared.
3. Have more research up your sleeve.
The Best Business Advice, Ever.
@Tom_Peters
14. We Help Your Customers Love You
Build Profitable Relationships, Faster.
16. UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys
We Need To Build Loyal Relationships, Faster.
17. Monitoring Customer Journeys
Building A Customer Company in Real-Time
Real-Time Events
Rich Contextual Data
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11000100011111010010101
01011000010010110111000
10000100010001
Analyse
Compute The Perfect Response
Deliver The Precise action
Proactively and In Context
18. Customers Are On A Journey
“90% of the consumer buying journey now crosses 5 channels”. Google
19. 69,444
LIKES / SECOND
28,936
LIKES / SECOND
5,787
TWEETS / SECOND
1,388
CYBER ATTACKS / SECOND
9,838
SWIPES / SECOND
20,000
NEW SONGS / DAY
20. COMPANIES ARE NO LONGER
COMPETING
“
AGAINST EACH OTHER,
”
SPEED.
MARCBENIOFF
THEY ARE COMPETING AGAINST
23. 5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
How To Build a Customer Company
Helping You Build Loyal Relationships, Faster.
2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected
31. TECHNOLOGY IS
NOTHING.
“
WHAT’S IMPORTANT IS THAT YOU
”
WONDERFUL
STEVEJOBS
HAVE FAITH IN PEOPLE, THAT THEY’RE
BASICALLY GOOD AND SMART,
AND IF YOU GIVE THEM TOOLS,
THEY’LL DO SOMETHING
WITH THEM.
35. Image by @JeremyWaite | Originally Created by Bloomberg Businessweek @BW | Data: @Interbrand
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Best Global Brands 2000 - 2015
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
Food, Drink & Tobacco Technology and Electronics Business Services & Diversified Automotive Media and Telecoms| | | |
COCA-COLA
MICROSOFT
IBM
INTEL
NOKIA
GE
FORD
DISNEY
McDONALDS
AT&T
36. SUCCESS
Love
Lead
Like
People follow you because of
what you have done for them.
People follow you because of what your
brand has achieved.
People follow you because they like
being associated with you.
2
3
4
SurvivalLEVEL 1
LOCATION
SignificanceLEVEL 5
LOYALTY
Success
LEVEL 4
LOVE
LEVEL 3
LEAD
LEVEL 2
LIKE
SURVIVAL
Location
People follow you because they have to.
1
SIGNIFICANCE
Loyalty
People follow you because of
what your brand stands for.
5
5 Levels Brand
Leadership
@JEREMYWAITE
#SIGNIFICANTBRANDS
48. Planning is Everything.
50% of My Advertising Works?
CONTENT
30%
CONTENT CREATION
&
PRODUCTION
PAID MEDIA ADVERTISING
&
PARTNERSHIPS / PROMOTIONS
MEDIA
60%
€
INSIGHTS
5%
INSIGHTS
&
RESEARCH
REPORTING
5%
ROI
&
REPORTING