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jeremy.abbett.net
Google Confidential and Proprietary
THE SHAPE OF
THINGS TO COMEJeremy Tai Abbett | Google, Creative Evang...
jeremy.abbett.net
Google Confidential and Proprietary
THE SHAPE OF
THINGS TO COME
Exploring the shift in business (and mark...
jeremy.abbett.net
Google Confidential and Proprietary
@jeremytai
Google Confidential and Proprietary
jeremy.abbett.net
INSPIRE
Flickr: Ciudad Yachay
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Google Confidential and Proprietary
jeremy.abbett.net
CREATE
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
INNOVATE
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Digital technology
infrastructures
Global longterm
public policy shif...
Google Confidential and Proprietary
jeremy.abbett.net
Flickr: Gustavo Amorim
STATUS
UPDATES
Google Confidential and Proprietary
jeremy.abbett.net
QUANTIFIED
SELF
Google Confidential and Proprietary
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SELFIES
Google Confidential and Proprietary
jeremy.abbett.net
Jeremy Abbett
DRONIES
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Google Confidential and Proprietary
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FOMO
Img: Caroline McSwain
Fear Of Missing Out
Google Confidential and Proprietary
jeremy.abbett.net
FOMO
jeremy.abbett.net
Google Confidential and Proprietary
INCREASING DISCONNECT
The way the world
is evolving
The way businesse...
Google Confidential and Proprietary
jeremy.abbett.net
Radio 40 years
Television 10 years
iPhone 3 years
YouTube 6 months
50...
Google Confidential and Proprietary
jeremy.abbett.net
Billions
100
200
300
400
500
600
700
MEDIA PLATFORMS
Market value in ...
jeremy.abbett.net
Google Confidential and Proprietary
YouTube, Instagram
Elle, Grazia, Vogue, Harpers
Bazaar and InStyle co...
18
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
$29 Million $100 Million
Source:
EVOLVING EARNINGS
(2012 -2014)
jeremy.abbett.net
Google Confidential and Proprietary
Niels Epting
Institutions will try to preserve the
problem to which t...
jeremy.abbett.net
Google Confidential and Proprietary
Niels Epting
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Google Confidential and Proprietary
Humberama
jeremy.abbett.net
Google Confidential and Proprietary
DYMAXION CAR 1933
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Google Confidential and Proprietary
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jeremy.abbett.net
Google Confidential and Proprietary
27
jeremy.abbett.net
Google Confidential and Proprietary
To accelerate the advent
of sustainable transport by bringing
comp...
jeremy.abbett.net
Google Confidential and Proprietary
TESLA
29
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Google Confidential and Proprietary
jeremy.abbett.net
Google Confidential and Proprietary
31
jeremy.abbett.net
Google Confidential and Proprietary
Organize the world's
information and make
it universally accessibl...
jeremy.abbett.net
Google Confidential and Proprietary
Adapted via>
33
jeremy.abbett.net
Google Confidential and Proprietary
To bring inspiration
and innovation to every
athlete* in the world...
jeremy.abbett.net
Google Confidential and Proprietary
Adapted via>
jeremy.abbett.net
Google Confidential and Proprietary
INCREASING DISCONNECT
The way the world
is evolving
The way businesse...
Google Confidential and Proprietary
jeremy.abbett.net
Yesterday Marketing as “campaign”
20TH CENTURY COMPANIES
Google Confidential and Proprietary
jeremy.abbett.net
Today Marketing is “platform”
PLATFORM FOCUSED COMPANIES
Google Confidential and Proprietary
jeremy.abbett.net
FROM PUSH TO PULL
Plan/ Forecast
Acquire resources
Meet Demand
Access...
jeremy.abbett.net
Google Confidential and Proprietary
appetite for risklow high
Creative EdgeReplicability
small enterprise...
jeremy.abbett.net
Google Confidential and Proprietary
Starting with the most fundamental truths
First Principles
Flickr: Je...
jeremy.abbett.net
Google Confidential and Proprietary
Experience, Gender, Age, Points of view
Team Diversity
Flickr: Jeremy...
jeremy.abbett.net
Google Confidential and Proprietary
Find ways to conquer complacency
Disruption
jeremy.abbett.netImg: Car...
Google Confidential and Proprietary
jeremy.abbett.net
Thank You.
Danke.
Jeremy Tai Abbett
Creative Evangelist
jabbett@googl...
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jeremy.abbett.net Google Confidential and Proprietary The Shape of Things to Come / Exploring the Shift in Business (and Marketing)

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