The Shape of Things to Come / Exploring the Shift in Business (and Marketing)
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A presentation exploring the big shift in business from push to pull (platforms). Originally presented at Marketing Rockstars 2015 in Graz, Austria. #thinkahead15
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The Shape of Things to Come / Exploring the Shift in Business (and Marketing)
- 1. jeremy.abbett.net Google Confidential and Proprietary THE SHAPE OF THINGS TO COMEJeremy Tai Abbett | Google, Creative Evangelist | jabbett@google.com | @jeremytai Marketing Rockstars | Graz, Austria | May 08th, 2015
- 2. jeremy.abbett.net Google Confidential and Proprietary THE SHAPE OF THINGS TO COME Exploring the shift in business (and marketing)
- 3. jeremy.abbett.net Google Confidential and Proprietary @jeremytai
- 4. Google Confidential and Proprietary jeremy.abbett.net INSPIRE Flickr: Ciudad Yachay jeremy.abbett.net
- 5. Google Confidential and Proprietary jeremy.abbett.net CREATE jeremy.abbett.net
- 6. Google Confidential and Proprietary jeremy.abbett.net INNOVATE jeremy.abbett.net
- 7. Google Confidential and Proprietary jeremy.abbett.net Digital technology infrastructures Global longterm public policy shifts 1 2 Flickr: Jeremy Abbett jeremy.abbett.net
- 8. Google Confidential and Proprietary jeremy.abbett.net Flickr: Gustavo Amorim STATUS UPDATES
- 9. Google Confidential and Proprietary jeremy.abbett.net QUANTIFIED SELF
- 10. Google Confidential and Proprietary jeremy.abbett.net SELFIES
- 11. Google Confidential and Proprietary jeremy.abbett.net Jeremy Abbett DRONIES jeremy.abbett.net
- 12. Google Confidential and Proprietary jeremy.abbett.net FOMO Img: Caroline McSwain Fear Of Missing Out
- 13. Google Confidential and Proprietary jeremy.abbett.net FOMO
- 14. jeremy.abbett.net Google Confidential and Proprietary INCREASING DISCONNECT The way the world is evolving The way businesses are operating
- 15. Google Confidential and Proprietary jeremy.abbett.net Radio 40 years Television 10 years iPhone 3 years YouTube 6 months 50 MILLION USERS Evolution of adoption
- 16. Google Confidential and Proprietary jeremy.abbett.net Billions 100 200 300 400 500 600 700 MEDIA PLATFORMS Market value in billions Viacom Disney ComcastCBS Twitter Facebook GoogleLinkedIn Source> BI Intelligence
- 17. jeremy.abbett.net Google Confidential and Proprietary YouTube, Instagram Elle, Grazia, Vogue, Harpers Bazaar and InStyle combined> 2x THE QUESTION OF REACH Still a topic?
- 18. 18 jeremy.abbett.net Google Confidential and Proprietary jeremy.abbett.net
- 19. jeremy.abbett.net Google Confidential and Proprietary $29 Million $100 Million Source: EVOLVING EARNINGS (2012 -2014)
- 20. jeremy.abbett.net Google Confidential and Proprietary Niels Epting Institutions will try to preserve the problem to which they are the solution.” “ - Clay Shirky, Professor and Author jeremy.abbett.net
- 21. jeremy.abbett.net Google Confidential and Proprietary Niels Epting jeremy.abbett.net
- 22. jeremy.abbett.net Google Confidential and Proprietary
- 23. jeremy.abbett.net Google Confidential and Proprietary Humberama
- 24. jeremy.abbett.net Google Confidential and Proprietary DYMAXION CAR 1933
- 25. jeremy.abbett.net Google Confidential and Proprietary jeremy.abbett.net
- 26. jeremy.abbett.net Google Confidential and Proprietary
- 27. 27 jeremy.abbett.net Google Confidential and Proprietary To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
- 28. jeremy.abbett.net Google Confidential and Proprietary TESLA
- 29. 29 jeremy.abbett.net Google Confidential and Proprietary
- 30. jeremy.abbett.net Google Confidential and Proprietary
- 31. 31 jeremy.abbett.net Google Confidential and Proprietary Organize the world's information and make it universally accessible and useful.
- 32. jeremy.abbett.net Google Confidential and Proprietary Adapted via>
- 33. 33 jeremy.abbett.net Google Confidential and Proprietary To bring inspiration and innovation to every athlete* in the world. *If you have a body you are an athlete
- 34. jeremy.abbett.net Google Confidential and Proprietary Adapted via>
- 35. jeremy.abbett.net Google Confidential and Proprietary INCREASING DISCONNECT The way the world is evolving The way businesses are operating
- 36. Google Confidential and Proprietary jeremy.abbett.net Yesterday Marketing as “campaign” 20TH CENTURY COMPANIES
- 37. Google Confidential and Proprietary jeremy.abbett.net Today Marketing is “platform” PLATFORM FOCUSED COMPANIES
- 38. Google Confidential and Proprietary jeremy.abbett.net FROM PUSH TO PULL Plan/ Forecast Acquire resources Meet Demand Access Attract Potential Business model is “platform”Business model as “campaign”
- 39. jeremy.abbett.net Google Confidential and Proprietary appetite for risklow high Creative EdgeReplicability small enterprise large enterprise global network management consultancies individual small team Source: Jan Chipcase STATUS QUO CULTURE
- 40. jeremy.abbett.net Google Confidential and Proprietary Starting with the most fundamental truths First Principles Flickr: Jeremy Abbett jeremy.abbett.net
- 41. jeremy.abbett.net Google Confidential and Proprietary Experience, Gender, Age, Points of view Team Diversity Flickr: Jeremy Abbett jeremy.abbett.net
- 42. jeremy.abbett.net Google Confidential and Proprietary Find ways to conquer complacency Disruption jeremy.abbett.netImg: Caroline McSwain
- 43. Google Confidential and Proprietary jeremy.abbett.net Thank You. Danke. Jeremy Tai Abbett Creative Evangelist jabbett@google.com @jeremytai THE THINGS WE CHOOSE TO SURROUND OURSELVES SHAPE WHAT WE BECOME Artist: Tully Arnot