The document proposes a campaign for Oakley to expand into the 3D glasses market. It recommends producing a social media campaign featuring a celebrity endorser like Shia LaBeouf to promote Oakley 3D glasses. The campaign would update Oakley's online presence and use targeted keywords in Google Adwords to increase brand awareness and sales of 3D glasses over the next year with a $100,000 budget.

1. By: Jeremy Norris