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If You're Not Paying for it, You're the Product

Presentation made at the Pixel Lab, Schwieilosee, 29 June 2011

If You're Not Paying for it, You're the Product

  1. 1. If You’re not paying for it, You’re the Product (and other stories about brands) Jeremy Ettinghausen Creative Director, BBH Labs
  2. 2. “We have to figure outhow to enable stories.” Rei Inamoto Chief Creative Officer, AKQA
  3. 3. London Underground advert for McCain’s Guilty Secrets
  4. 4. ‘Turning consumers into agents that add value. That’s the puzzle.’ will.i.am
  5. 5. ‘Screening. Interacting. Sharing. Flowing. Accessing. Generating.’ Six words for our time - Kevin Kelly
  6. 6. Screening
  7. 7. Screening
  8. 8. Interacting
  9. 9. Sharing
  10. 10. Sharing
  11. 11. Flowing
  12. 12. Accessing
  13. 13. Generating
  14. 14. SCREENING paid for with ATTENTION INTERACTING paid for with ACTION SHARING paid for with REPUTATION FLOWING paid for with DONATION ACCESSING paid for with INFORMATIONGENERATING paid for with CONTENT CREATION
  15. 15. “If you’re not paying for it, you’re not the customer, you’re the product being sold.” blue_beetle Metafilter forum user
  16. 16. Danke! @BBHLabs @jeremyet

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