21. @jer979 “The enterprise has two—and only two— basic functions: Marketing and Innovation.” “The aim of marketing is to make selling superfluous.” Peter Drucker’s Opinion on Marketing
23. Meet Johnnie Walker Started in 1819 in Kilmarnock Longstanding focus on quality and consistency Family-owned business Bought Cardhu distillery Square bottle developed in 1860 Label at 24 degrees 1909 Red/Black label introduced 1920-expanded to 120 countries Won Royal Warrant by George V
27. @jer979 Your Next 3 Conversations: “Tell me a story of how our products have helped you.” 1 Then, start off with, “Let me tell you a story…” 2 Your Marching Orders
28. Build a Dandelion Marketing Culture Spread Seeds Knowing Some Will Thrive, While Most Will Die
29. @jer979 Take Risk Commander’s Intent High Fault Tolerance http://www.dandelionmarketing.biz Cultural Cornerstones
31. @jer979 Someone who solves a problem you did not know you had in a way you don't understand. Have a productive day! What is the definition of an accountant? Even Your Accountants
34. @jer979 “[Democratization of marketing is] the most important transition we are making.” - Jim Farley, Ford Global Marketing VP The Secret Is Out
35. @jer979 Create Your Own Agile Marketing Development Process Allocate Marketing Dollars Set Prototype Criteria Be Open to Ideas Implement Ideas Measure Impact Your Marching Orders
43. @jer979 Make a list of your Raving Fans and: Share 1 piece of relevant content with them per week 1 Connect 2 of them with 2 others each week 2 Build the habit first… then figure out how to scale and grow it 3 Your Marching Orders