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Problem


  Expensive

  Not connected

  No innovation!



  1M devices sold yearly
Wind- and kitesurfers
               need
a simple way to measure and find wind.
Crowdsourced weather information
Sharing
                    Wind meters



                       Shaka                  API




 Web based map      Social sharing   Push notifications
Mobile in-app map    • Facebook             SMS
    Widgets            • Twitter          Twitter
                    • Foursquare           Email
Features



Wind speed & temperature        ✔   ✔
Wind direction                      ✔
Location & sharing                  ✔
Wind map                            ✔
Full history                        ✔
Wind profile                        ✔
API                                 ✔
Phase 1
Wind related
sports
                10M potential users



                20+M potential users


Phase 2
Professional
use (farming,
construction
                 ∞ potential users
etc)
Wind- and kitesurfers
                  need
 a simple way to measure and find wind.


             Shaka platform
                 gives
latest real-time local weather information.
Revenue models

                    >100 000 devices
 Sell the device    over 3 years
                    at $59 RRP

                    • Subscriptions
  Paid services     • Paid apps
                    • Weather forecast


                    • Partnerships
Monetize the data   • Advertising
Go to market


  Sell directly online

   Use distributors

Partnering & affiliation
Roadmap

3 months      ship wind meter for iPhone


              release Android version
6 months
              next version w/ humidity sensor

              apps for different verticals
6-12 months
              new product concepts
Raigo     Mihkel     Jens
         +        +
Raamat     Güsson   Kasemets
 CEO       Designer         CTO

           #estonianmafia
Thank you.
  http://shakaon.net
 http://angel.co/shaka

 invest@shakaon.net
 Twitter @shakawind

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Shaka presentation

  • 2. Problem Expensive Not connected No innovation! 1M devices sold yearly
  • 3. Wind- and kitesurfers need a simple way to measure and find wind.
  • 4.
  • 6. Sharing Wind meters Shaka API Web based map Social sharing Push notifications Mobile in-app map • Facebook SMS Widgets • Twitter Twitter • Foursquare Email
  • 7. Features Wind speed & temperature ✔ ✔ Wind direction ✔ Location & sharing ✔ Wind map ✔ Full history ✔ Wind profile ✔ API ✔
  • 8. Phase 1 Wind related sports 10M potential users 20+M potential users Phase 2 Professional use (farming, construction ∞ potential users etc)
  • 9. Wind- and kitesurfers need a simple way to measure and find wind. Shaka platform gives latest real-time local weather information.
  • 10. Revenue models >100 000 devices Sell the device over 3 years at $59 RRP • Subscriptions Paid services • Paid apps • Weather forecast • Partnerships Monetize the data • Advertising
  • 11. Go to market Sell directly online Use distributors Partnering & affiliation
  • 12. Roadmap 3 months ship wind meter for iPhone release Android version 6 months next version w/ humidity sensor apps for different verticals 6-12 months new product concepts
  • 13. Raigo Mihkel Jens + + Raamat Güsson Kasemets CEO Designer CTO #estonianmafia
  • 14. Thank you. http://shakaon.net http://angel.co/shaka invest@shakaon.net Twitter @shakawind