This presentation is specifically intended for and comprises a part of the application materials to IE Business School.

1. If all of the world’s cultural
heritage was contained in a time
capsule, what would you include
to demonstrate the legacy of
your country?
• My country- Japan
Junichi Enomoto
January 2013

2. What represents my country and its history?
• Temples?
Maybe true. They are beautiful and, above
all, constantly attract foreign visitors.
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3. What truly represents my country?
• State-of-the-art automobiles?
• Distinctive animations?
• Well organized, on-time
public transportation?
All above are true, too.
However, what makes me
proud of my country is its food
culture.
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4. Stereotype of Japanese food
• Everyone know Sushi, and it is all about Japanese
cuisines.
• Japanese cuisines are accessible around the world.
Not necessarily. There are a variety of Japanese
cuisines which are currently not available outside
Japan. According to Japan National Tourists
Organization, 8.6 million tourists visited Japan in 2010,
and I am sure that many of them enjoyed authentic
Japanese cuisines available only in Japan. In fact,
many of my foreign friends living abroad enjoy eating
when they visit Japan.
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5. Japanese food culture
-Characteristics-
• Easily • Highly • Redesigning
accessible- a competitive of foreign-
variety of oriented
market- cuisines-
price settings; restaurants in i.e., Chinese-
for example, oriented
the price of a Tokyo, for
instance, are noodles, Italia
lunch meal is n-oriented
from JPY 980 exposed to an pastas, etc.
or EUR 8.62. extreme • Colorful
• Inexpensive competition, n organization-
price setting o matter what artistic array
but cuisine it is. of
fresh, beautifu
reasonable l ingredients.
satisfaction.
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6. How colorful and organized Japanese cuisines
are; these are some of the meals I ate in 2012
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7. Are they really Japanese cuisines shown on
page 6?
• The truth is that some of them are not truly
Japanese food. The important thing
is, however, they are redesigned to look better
and taste better, because we expect more than
we imagine. That is why Japanese cuisines
become more sophisticated than yesterday.
• The thing is that even though many Japanese
cuisines are exported to foreign countries, not all
of the factors embodied in the authentic
Japanese foods are accurately replicated. The
authentic Japanese foods in the homeland, and
Japanese foods cooked by well trained chefs
who opened their own restaurants abroad
represent the Japanese food culture.
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8. Conclusion
• I believe that the Japanese food culture
demonstrates one of the traditions of my own
country.
• I am proud of the Japanese food culture, and I
would like to make it spread all over the world.
• I would like to preserve this profound culture as a
representative of my country in a time capsule.
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