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The Science of BuildingCommunityBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
I’M MUCHMOREINTERESTINGON THEINTERNET
You’re ready to be interested.5 Steps.
1. Find Your People
Advocates,Influencers,Prospective Clients1. Find Your People
Followerwonk@jennita #ID2013Search what people sayabout themselves
Followerwonk@jennita #ID2013By hovering over a name, you get more info about the person’s engagement, how often they tweet...
Followerwonk@jennita #ID2013Compare Users to findsimilar followers
Followerwonk@jennita #ID2013
Twitter Search@jennita #ID2013
Google+ Search@jennita #ID2013
Pinterest@jennita #ID2013
@jennita #ID2013
1. Find Your People2. Find Their Interests/Passions
Rapportive@jennita #ID2013Jackpot baby!
@jennita #ID2013What types of questionsdo they ask/answer
Advanced Searches@jennita #ID2013What do they pin??
1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About
Community Content Curation@jennita #ID2013http://www.seomoz.org/webinars/social-content-curation
Topsy@jennita #ID2013
LinkedIn Today@jennita #ID2013
Rowfeeder@jennita #ID2013
Rowfeeder@jennita #ID2013
Rowfeeder@jennita #ID2013
Twitter Lists@jennita #ID2013They *are* good forsomething!
1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage
@jennita #ID2013Schedule tweets +Review Analytics
@jennita #ID2013Connects to the appsyou’re already using
@jennita #ID2013Content RoundupCreate an emailWrite a postMake a video
@jennita #ID2013Promoting them = thempromoting you
Talk about what *they* care about@jennita #ID2013
And what *they* love@jennita #ID2013
1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage5. Test, Test, Test
Bitly links@jennita #ID2013
Google+ Ripples@jennita #ID2013
Google+ Ripples@jennita #ID2013
Facebook Insights@jennita #ID2013Top engagementfrom “fun” postsFun postsContent
Start With A Question@jennita #ID2013
Review the Data@jennita #ID2013http://danzarrella.com/infographic-exclamation-points-get-more-retweets-but-fewer-clicks.html
Continually try new things.
Show you’re interested.
Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You
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Community Content Curation@jennita #ID2013http://www.seomoz.org/webinars/social-content-curation The Science of Building Community

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Community Content Curation@jennita #ID2013http://www.seomoz.org/webinars/social-content-curation

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