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By Jennifer Sable Lopez!
Director of Community at Moz!
@jennita!
The Ins & Outs of
Testing Social
Testing Social is Hard
Everyone Wants the Easy Answer
Don’t stop here.
Don’t stop here.
For Best Results?
Use Your Own Data.
What’s the best time of day to
_____?
@jennita #BrightonSEO!
Send a Tweet?
Tweet #1!
Tweet #2!
@jennita #BrightonSEO!
When are you active?
Tweet #1!
Tweet #2!
@jennita #BrightonSEO!
You can also use Twitter Analytics
@jennita #BrightonSEO!
Post to Facebook?
“The average number of your fans who saw any
posts on Facebook by day of the week.”!
@jennita #BrightonSEO!
A wee bit more helpful?
Notice a trend?!
Try PageLever Now
@jennita #BrightonSEO!
Or SimplyMeasured
@jennita #BrightonSEO!
Publish a Blog Post?
Publishing time
2-3am Pacific!
@jennita #BrightonSEO!
Test a Different Time
Publishing time
~Midnight Pacific!
@jennita #BrightonSEO!
When do you get the most clicks?
What content gets the
best engagement?
@jennita #BrightonSEO!
On Facebook – Using Insights
@jennita #BrightonSEO!
In May 2013… We weren’t paying attention
We were posting
more links…!
But our photos had
better engagement!!
@jennita #BrightonSEO!
How about today? Four months later
Well, we post
more photos!!
Plus we started
adding just text posts !
@jennita #BrightonSEO!
And Twitter?
What gets
retweeted?!
Content w/ the
most reach!
@jennita #BrightonSEO!
Well hello, Google+
@jennita #BrightonSEO!
Well hello, Google+
Google+ posts
with most
engagement!
Try some of your own tests
@jennita #BrightonSEO!
Using Location to “A/B” Test FB Posts
We picked 2 cities
with similar number
of fans + in same
time zone.!
@jennita #BrightonSEO!
We picked the cities
And we made sure
they had similar
engagement on our
page!
@jennita #BrightonSEO!
2 Cities > Same Content > Image vs. Link
We posted at the
exact same time. !
@jennita #BrightonSEO!
Text won? We should test more!
671 saw post!
2 shares!
5 likes!
347 saw post!
0 shares!
1 like!
Link Post!
Image Post!
Who are *my* influencers?
@jennita #BrightonSEO!
Google Ripples
@jennita #BrightonSEO!
TrueSocialMetrics
@jennita #BrightonSEO!
SocialEngage
How can the negatives help?
Followerwonk
Spammers or real people?
@jennita #BrightonSEO!
Facebook Unlikes?
What happened here?!
@jennita #BrightonSEO!
Too many posts?
Not Much to Start With?
Use a Study as a Base
@jennita #BrightonSEO!
@jennita #BrightonSEO!
This is definitely more
like Moz Community
But, what works for YOU?
@jennita #BrightonSEO!
http://blog.bufferapp.com/best-time-to-tweet-post-to-
facebook-send-emails-publish-blogposts
A Good Place to Start
Test.
Figure out what works,
and then test again.
Make Social work for you.
Jennifer Sable Lopez !
Director of Community at Moz!
@jennita!
jen@moz.com!
Thank You
Free/Freemium Tools Mentioned
Bitly https://bitly.com/
Buffer https://bufferapp.com/
Facebook https://www.facebook.com/insights/
FollowerWonk https://followerwonk.com/
Simply Measured http://simplymeasured.com/
TrueSocialMetrics http://www.truesocialmetrics.com/
Twitter https://ads.twitter.com/
Paid Tools Mentioned
SocialEngage
http://www.exacttarget.com/products/social-media-marketing
SproutSocial
http://sproutsocial.com/
Unified (aka PageLever)
http://www.unifiedsocial.com/platform/insights/

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