The Ins & Outs of Testing Social + Lots of Tools
•
37 likes•32,815 views
Given at #BrightonSEO, this presentation covers many tools and ways to test your social media efforts.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to The Ins & Outs of Testing Social + Lots of Tools
Similar to The Ins & Outs of Testing Social + Lots of Tools (20)
More from Jennifer Lopez
More from Jennifer Lopez (19)
Recently uploaded
Recently uploaded (20)
The Ins & Outs of Testing Social + Lots of Tools
- 1. By Jennifer Sable Lopez! Director of Community at Moz! @jennita! The Ins & Outs of Testing Social
- 2. Testing Social is Hard
- 3. Everyone Wants the Easy Answer
- 6. For Best Results? Use Your Own Data.
- 7. What’s the best time of day to _____?
- 8. @jennita #BrightonSEO! Send a Tweet? Tweet #1! Tweet #2!
- 9. @jennita #BrightonSEO! When are you active? Tweet #1! Tweet #2!
- 10. @jennita #BrightonSEO! You can also use Twitter Analytics
- 11. @jennita #BrightonSEO! Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.”!
- 12. @jennita #BrightonSEO! A wee bit more helpful?
- 13. Notice a trend?! Try PageLever Now
- 15. @jennita #BrightonSEO! Publish a Blog Post? Publishing time 2-3am Pacific!
- 16. @jennita #BrightonSEO! Test a Different Time Publishing time ~Midnight Pacific!
- 17. @jennita #BrightonSEO! When do you get the most clicks?
- 18. What content gets the best engagement?
- 19. @jennita #BrightonSEO! On Facebook – Using Insights
- 20. @jennita #BrightonSEO! In May 2013… We weren’t paying attention We were posting more links…! But our photos had better engagement!!
- 21. @jennita #BrightonSEO! How about today? Four months later Well, we post more photos!! Plus we started adding just text posts !
- 22. @jennita #BrightonSEO! And Twitter? What gets retweeted?!
- 23. Content w/ the most reach!
- 24. @jennita #BrightonSEO! Well hello, Google+
- 25. @jennita #BrightonSEO! Well hello, Google+ Google+ posts with most engagement!
- 26. Try some of your own tests
- 27. @jennita #BrightonSEO! Using Location to “A/B” Test FB Posts We picked 2 cities with similar number of fans + in same time zone.!
- 28. @jennita #BrightonSEO! We picked the cities And we made sure they had similar engagement on our page!
- 29. @jennita #BrightonSEO! 2 Cities > Same Content > Image vs. Link We posted at the exact same time. !
- 30. @jennita #BrightonSEO! Text won? We should test more! 671 saw post! 2 shares! 5 likes! 347 saw post! 0 shares! 1 like! Link Post! Image Post!
- 31. Who are *my* influencers?
- 35. How can the negatives help?
- 36. Followerwonk
- 37. Spammers or real people?
- 38. @jennita #BrightonSEO! Facebook Unlikes? What happened here?!
- 39. @jennita #BrightonSEO! Too many posts?
- 40. Not Much to Start With? Use a Study as a Base
- 42. @jennita #BrightonSEO! This is definitely more like Moz Community But, what works for YOU?
- 43. @jennita #BrightonSEO! http://blog.bufferapp.com/best-time-to-tweet-post-to- facebook-send-emails-publish-blogposts A Good Place to Start
- 44. Test. Figure out what works, and then test again.
- 45. Make Social work for you.
- 46. Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You
- 47. Free/Freemium Tools Mentioned Bitly https://bitly.com/ Buffer https://bufferapp.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ TrueSocialMetrics http://www.truesocialmetrics.com/ Twitter https://ads.twitter.com/
- 48. Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/social-media-marketing SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/