The document discusses how to make SEO an integral part of a community strategy. It recommends conducting keyword research using tools like Google Suggest and Keywordtool.io. It also suggests optimizing content for keywords, setting up Open Graph and Twitter cards for social sharing, fixing broken links to increase authority, and creating evergreen content to continuously earn links and shares over time. Regular checks should also be done to ensure the site remains crawlable. Integrating these SEO best practices can help a community be more easily found by search engines and users.
66. Twitter Card code
!
<!-- Twitter card data -->!
<meta name="twitter:card" content="summary">!
!
<meta name="twitter:site" content="@twitterhandle">!
!
<meta name="twitter:creator" content="@AuthorTwitterâ> !
!
<meta name="twitter:title" content=âTitle specific to
Twitter â short works great!">!
!
<meta name="twitter:description" content=âRemember this is
being shared on Twitter, make it enticing to the FB user.">!
!
<meta name="twitter:image" content=âimage URL for the image
you want to display">!
!
@jennita #FBSprint
94. Email your dev right away
Hi! Can you ïŹx this
from 302s to 301? It
will help us show
up in Google better.
Cool. Iâll get that on
my list to change.
Will let you know
when itâs done!
@jennita #FBSprint
107. qï±âŻ Integrate keyword research &
optimization
qï±âŻ Longtail FTW
qï±âŻ Set up Open Graph + Twitter cards for
easy sharing
qï±âŻ Social assists Search
qï±âŻ Fix links to increase authority
qï±âŻ Remember evergreen content
qï±âŻ Run checks for crawlability
qï±âŻ Make friends with your SEO & dev!
Checklist
111. Ăï⯠Google History Lookup
Ăï⯠Google Suggest
Ăï⯠Keywordtool.io
Ăï⯠Followerwonk
Ăï⯠Open Site Explorer
Ăï⯠Open Graph
Ăï⯠Facebook Debugger
Ăï⯠Twitter Cards
Ăï⯠Screaming Frog Spider
Ăï⯠Moz Analytics
Tools Mentioned
112. Ăï⯠Beginnerâs Guide to SEO
http://moz.com/beginners-guide-to-seo
Ăï⯠7 Advanced SEO Concepts
http://moz.com/blog/7-advanced-SEO-concepts
Ăï⯠Visual Guide to Keyword Targeting
http://moz.com/blog/visual-guide-to-keyword-
targeting-onpage-optimization
Resources