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Top 10 Categories of AppsSocial Nielsen social-media-report

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Top 10 Categories of AppsSocial Networking Used by Smartphone Owners Who Download AppsApp Usage Up 30% Games, 67%from 3Q 2010 Weather, 65% Social networking, 60% Maps/Navigation/Search, 55% Music, 45%Social networking’s popularity extends across devices as it is the News, 42%third most-used type of mobile application among U.S. Entertainment, 36%smartphone owners who download apps. Facebook ranks as the Banking/finance, 35% Shopping/retail, 28%most popular app across all operating systems and Twitter is the Dining/restaurant, 27%#5 most used app on BlackBerry and Windows Mobile operatingsystems.Percentage of Social Networking App Users by Age 13-17 18-24 25-34 35-44 45-54 55+ FACEBOOK 9% 20% 29% 20% 12% 10% TWITTER 6 18 37 23 10 6 LINKEDIN 3 10 27 26 18 16 MYSPACE 22 20 29 20 6 4FOURSQUARE 7 21 31 21 13 87 Source: Nielsen

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