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FOOTNOTES2-5 Nielsen, NetView, Home & Nielsen social-media-report

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FOOTNOTES2-5 Nielsen, NetView, Home & Work (May 2011). 8 Nielsen, Mobile Media View, All Carriers (May 2011) . 6 NM Incite, State of Social Media Survey (April 2011). NM Incite’s ‘State of Social Media Survey’ is based on a representative sample of 9 Nielsen, VideoCensus, Home & Work (May 2011). 1,865 adult (18+) social media users who were recruited from the Nielsen Online Panel to take an online survey. “Social media user” is defined as participating, talking, and networking online through 10 Nielsen, @Plan (Release 2 2011). “Active social networkers” is defined as Adult Internet users with 1+ social networking profile AND Posts various platforms to share information and resources. This includes links/articles/videos/websites. Consumer product review data Internet forums, blogs, Facebook, Twitter, video sharing, consumer provided by NM Incite (State of Social Media Survey) rating and other social networking websites. The survey fielded from March 31 to April 14th. 11 Nielsen, NetView, Home & Work (May 2011). Buzz data provided by NM Incite (May 2011) 7 Nielsen, Apps Playbook (Q1 2011). Nielsen’s App Playbook Q1 2011 is based on a survey of 4,339 mobile subscribers who reported having 12 Nielsen, Global Index (May 2011). Nielsen has meter-measured downloaded a mobile app in the past 30 days. The respondents Internet data in 10 major markets: Australia, Brazil, France, Germany, completed an online, self-administered survey in March 2011. Italy, Japan, Spain, Switzerland, U.K. and U.S.13

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