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Social Networking around the World Nielsen social-media-report

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Social Networking around the World Social networking is indeed a global phenomenon. In a look across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users. 4 10 8 9 7 3 5 6 2 1 1 AUSTRALIA 6 JAPAN Among Nielsen’s 10 Internet-metered markets, Australian Internet users spend the FC2 Blog – the top social networking site in Japan during May 2011 – was visited by most time visiting social networks and blogs, averaging 7 hours, 17 minutes per over half of active Japanese Internet users person 7 SPAIN 2 BRAZIL Although Spanish Internet users spend the most total time on #1 site Facebook, Orkut is the #1 social networking and blog site in Brazil, visited by 30.3 million they average the most time per person on #4 site Tuenti (4 hours, 42 minutes per Brazillians in May 2011, 11 percent more visitors than #2 site Facebook person) 3 FRANCE 8 SWITZERLAND Nearly a quarter of active French Internet users - 9.6 million - visited #2 social Social networks and blogs reach 60 percent of active Internet users in Switzerland networking site Overblog 9 U.S. 4 GERMANY Blogger is now the number #2 social networking and blog site in the U.S. with 50.1 German Internet users spend more time on social networks and blogs than they do million unique U.S. visitors, up 17 percent from a year ago any other online category of sites, a total of 12.7 billion minutes during May 2011 10 U.K. 5 ITALY Internet users in the U.K. viewed 229.6 million pages on Tumblr, the second most Italian Internet users spend nearly one-third of their time online visiting social page views on any social network or blog in the country after Facebook (20.2 billion networks and blogs (31% of total Internet time) page views)12 Source: Nielsen

Veröffentlicht in: Technologie, Business
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