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Emerging Social Network: Tumblr Nearly Nielsen social-media-report

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Emerging Social Network: Tumblr Nearly Tripled its Unique U.S. Audience Over the Last Year New social networks emerge on a daily basis, creating fresh outlets for consumers and Tumblr U.S. Audience Profile, Home and Work (May 2011) brands alike. Tumblr, which combines elements of blogging and Twitter by letting users Unique Audience Composition post and customize everything from pictures and videos to links and quotes, has grown 53.5 46.5% 44.4 significantly over the last couple of years to become the 8th largest site in the U.S. Social Networks and Blogs category. An analysis of online buzz by NM Incite shows that Tumblr is also a popular conversation topic, generating an average of 21,280 messages and links 25.2 per day to the site during May 2011, spreading critical word-of-mouth fueling its viral 12.9% 13.6 growth. 3.9 Tumblr Unique U.S. Audience (000) Trend, Home and Work >> MALE FEMALE 2-17 18-34 35-49 50-64 65+ Read as: During May 2011, Internet users aged 18-34 were 75 percent more likely than average to visit Tumblr 11,870 Composition Index by Unique Audience +183% change 175 98 101 97 79 62 38 4,199 M ‘10 J ‘10 J ‘10 A ‘10 S ‘10 O ‘10 N ‘10 D ‘10 J ‘11 F ‘11 M ‘11 A ‘11 M ‘11 MALE FEMALE 2-17 18-34 35-49 50-64 65+11 Source: Nielsen and NM Incite

Veröffentlicht in: Technologie, Business
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