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WHEN COMPARED TO THE AVERAGE Nielsen social-media-report

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WHEN COMPARED TO THE AVERAGE ADULT INTERNET USER, ACTIVE 19% more likely to attend a ADULT SOCIAL professional sporting NETWORKERS ARE… event SOCIAL NETWORKING ACTIVITIES OFFLINE ACTIVITIES 45% 18% ONLINE SPENDING POWER INFLUENCE more likely to go on a date more likely to work out at a gym or health club Active Social Media Users are Influential 75% more likely to be heavy 47% more likely to be heavy Offline spenders on music spenders on clothing, Consumers frequently trust the recommendations of their peers, shoes and accessories making social media an ideal platform for influencers to spread their ideas and purchase power. Research by NM Incite shows that 26% more likely to give their 33% more likely to give their 60 percent of social media users create reviews of products and services. In fact, consumer-created reviews/ratings are the preferred source for information about product/service value, price and product quality. Offline, active adult social networkers are more opinion on politics and opinion on TV programs likely than the average adult Internet user to be found at political current events rallies, professional sporting events and working out at the gym. 53% 32% of active social of active social networkers follow networkers follow a brand a celebrity10 Source: Nielsen and NM Incite

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