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FEMALE TOTAL STREAMS MALE TOTAL Nielsen social-media-report

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FEMALE TOTAL STREAMS MALE TOTAL STREAMS TOTAL STREAMS MALE: 83,013,000 FEMALE: 73,861,000More WomenView Video on UNIQUE VISITORS FEMALE: 17,827,000Social Networks, MALE: 13,639,000but Men WatchLongerDuring May 2011, over 31 million people in the U.S.watched video content on social networks and blogs,viewing nearly 157 million video streams. Althoughover 4,000 more women view video on these sitescompared to men, men are the heaviest users,streaming more videos and spending 9 percent moretime watching.Video Usage on Social Networks and Blogs by Gender >>Home and Work (May 2011) TIME SPENT VIEWING (in minutes) Female Male Female & Male MALE: 247,671,000 FEMALE: 226,921,0009 Source: Nielsen

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